Zach Dishinger became a chief executive officer before he even knew learn how to drive.

His love for makeup artistry began in preschool, when he’d get in trouble for finger painting his face. Just a few years ago, he began taking his mother’s lipsticks and bronzers and mixing them together in his parents’ kitchen to create recent shades and textures. His desire to experiment and create led him to begin his own cosmetics line and when he was 14 years old, he did just that — with some help from his parents, naturally.

Dishinger, who will begin his junior yr of highschool in September, is the founding father of Formula Z Cosmetics, an “all-inclusive, unapologetic” beauty company, he said. He launched Formula Z in 2015 with seven matte liquid lipstick offerings — the Eternally Lips — which might be vegan, cruelty-free, paraben-free and gluten-free. They retail at $18 each exclusively on Formula Z’s website online.

“Formula Z Cosmetics is supposed for everybody no matter sexual orientation, race, age, gender,” Dishinger said. “It was essential to me to make the road as accessible as I can and for everybody, but additionally have shade ranges which might be to die for.”

The road is manufactured in Dishinger’s home state of Florida. The shades range from a pinkish nude named “Jocelyn” to a grape-colored “Bowie” to a chocolate hue called “SoHo.” There’s also a chestnut mauve named “Mission Z,” which Dishinger created in partnership with The Trevor Project, a national organization providing crisis intervention and suicide prevention to LGBTQ youth. Formula Z donates 50 percent of the online proceeds of Mission Z sales to The Trevor Project.

“Everyone’s like, ‘Have you ever been bullied?’ And it’s like, ‘Yeah,’” Dishinger said. “It was not the best after I was younger, but truthfully, [The Trevor Project partnership] got here from a spot of me being keen about [bullying] and helping other people because I even have the best support system on the planet — my parents and my friends — but not everyone has that. I feel obligated to assist others. The Trevor Project is really life-saving work. They’ve 24-hour hotlines they usually have a chat room online. The resources that they provide are amazing.”

Running a business, growing a following and getting good grades in class keep Dishinger moderately busy. He has help from his parents, though neither have a background in the sweetness industry. (His mother is a realtor and his father works within the appliance industry.)

Dishinger has 11,000 followers on Instagram and 138 subscribers on YouTube, where he has posted a handful of makeup tutorials. A recent tutorial he filmed for Pride took him a complete of 4 hours to finish — “there was a conference call in between.”

When asked how Formula Z sales have been, Dishinger said, “Sales have been awesome, especially for a growing company. We couldn’t have been happier, since we’re an indie brand. We’re seeing a whole lot of pull from press and once they hear our message, a whole lot of stuff comes driven from there, too.” His representative declined to speak numbers.

On July 14, Dishinger will make his debut at Beautycon Los Angeles, where his brand has a booth. He’s working on expanding beyond the lip category — “it’s really essential to have products that work with one another,” he said — and typically tests products on his friends. He often brings lab samples to high school and asks his classmates to try them out while eating to see how the lipsticks delay. Just a few of his friends also modeled in his original Formula Z campaign.

As a member of Generation Z, Dishinger is the target market of many retailers and types, including his own. In two years, Generation Z will occupy 40 percent of all consumers and already, it influences “nearly $4 billion in discretionary spending,” based on a white paper from MNI Targeted Media Inc.

When asked for his thoughts on his generation, which regularly influences cultural shifts, Dishinger said, “I feel like I’m a part of a cultural revolution that’s spearheaded by young people who find themselves fighting for what’s right and it gets me fueled up. Generation Z, they need to support brands that support similar causes as they do. After they see people who are fighting for things, they totally need to support it. That’s what we’re seeing with Formula Z. We’re getting a whole lot of great responses and I’m excited to share my message with everyone.”

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