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27 Dec

Metaverse Fashion Week Returns in March

Decentraland, the world’s largest user-owned and -operated virtual social world, has revealed the return of Metaverse Fashion Week, which can happen March 28 to 31.

Pioneered by Decentraland and UNXD in collaboration with Spatial and Over, the week invites the worldwide community to experience the newest advancements in digital fashion and metaverse interoperability.

The inaugural Metaverse Fashion Week, held last March, hosted greater than 108,000 individuals who explored the world of wearables and digital fashion. Brands similar to Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei, Paco Rabanne and others participated. Each legacy fashion houses and recent digital fashion brands combined minted greater than 165,000 free wearables in the course of the event. While there have been technical glitches, it provided a peek into how brands can construct their narratives within the metaverse.

“I’m incredibly honored to be leading the second annual Metaverse Fashion Week and can’t wait to point out the world what has developed for the reason that last time we showcased the style revolution within the metaverse on a grand stage. Inside one yr, we now have shown the world one among the strongest and most blatant use cases for the metaverse yet — digital fashion. In any case, we don’t all wish to appear like dull copies of the identical avatar in our digital lives. Similar to in the true world, all of us wish to individualize and curate the non-public aesthetics that we’re recognized for,” said Giovanna Graziosi Casimiro, head of Metaverse Fashion Week.

Dundas (left, background) and Nicholas Kirkwood on the inaugural MVFW.

Courtesy Photo

The theme of this yr’s Metaverse Fashion Week is “Future Heritage.”

“Metaverse Fashion Week is a tentpole moment for digital fashion where each brands and consumers can experience the longer term of fashion. MVFW is a direct extension of UNXD’s mission to bridge luxury between the true world and the metaverse. After our successful first season with Decentraland, we’re thrilled to be expanding MVFW platform together to encompass additional metaverses,” said Shashi Menon, cofounder and chief executive officer of UNXD, which partners with luxury brands to create crypto-native products and experiences.

Decentraland will partner with Spatial, which designs 3D spaces for collaboration and community, and Over, an AR platform powered by the Ethereum Blockchain. In March, MVFW will expand to ask those constructing digital fashion to contemplate the potential of interoperable metaverses by which one can bring a wearable to the opposite with ease.

Guo Pei at Metaverse Fashion Week in Decentraland last March.

Courtesy Photo

Among the many event’s features is the Luxury track, which can return to the Luxury Fashion District, developed by UNXD in collaboration with The Metaverse Group. Miami Fashion Week might be the primary CFDA globally recognized fashion week to participate during Metaverse Fashion Week with a special activation and runway shows on the rooftop of L’Atelier in The Luxury Fashion District.

Working with high-end fashion names, Phygicode participates as a consortium specialized in luxury and hybrid solutions for fashion bringing partners and types to the event.

Threedium will return with its 3D/AR Commerce Engine that can power its own luxury mall, enabling a connected commerce infrastructure for brands to construct and share customized wearables and augmented reality experiences.

Boson, the decentralized commerce protocol, will expand its participation by enabling brands to sell physical and phygital items within the metaverse as redeemable NFTs. Once tokenized, Boson-redeemable NFTs might be traded, held, gifted or redeemed for the physical item.

DressX, the biggest metacloset for digital clothes, AR looks and fashion NFTs is an official event partner and can onboard brands that look to explore their AR components.

In other areas, curator David Money and the team at Money Labs will return to present and produce experiences for established fashion brands and recent digital native designers in Decentraland and beyond. Along with Money, Decentraland is constructing an advisory board of curators to pick out designers to take part in the subsequent event edition, amongst them, the Institute of Digital Fashion, Fashion3 by MAD Global, House of Web3 and The Fabricant. With the assistance of those curators, a recent plaza might be built, showcasing the brand new horizons of digital fashion and disruptive activations.

In early January, the brands that can take part in the Luxury Fashion District might be revealed.

Within the Luxury Fashion District and adjoining plaza, experiences will include runway shows, exclusive wearable collections, immersive 3D/AR web experiences, pop-up stores, the introduction of the primary physical fashion week to the metaverse and a closing performance.

Latest to the 2023 schedule is MVFW Neo, designed to support and have a good time the subsequent generation of digital designers. Working with digital-first corporations, Decentraland has chosen several recent digital fashion designers and up-and-coming physical designers to develop their work and designs inside the Web3 space.

As well as, the primary official MVFW supermodel might be introduced: Tangpoko, a Decentraland community member involved in fashion and popular culture inside the Web3 space might be the primary supermodel this season.

MVFW also will present a runway show featuring Barth, the season two winner of “The Hype” on HBO Max. As a part of the Next Generation initiative, the event will present an exclusive Decentraland wearable collection created by the second season’s winner in his debut contained in the metaverse.

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