After a 40-year tenure, Michelle Stein, president of Aeffe USA is stepping down, effective Friday.
Stein plans to turn into a consultant within the short term and is exploring recent opportunities.
Stein opened Aeffe’s first U.S. office and showroom in 1983 and established a status for identifying promising European designers, introducing them to the U.S. market and driving their growth. As president of Aeffe USA, she built a full-scale organization answerable for sales, marketing, public relations and distribution.
Aeffe’s brands consist of Alberta Ferretti, Moschino, Philosophy di Lorenzo Serafini and Pollini. On Wednesday, following the recent departure of Jeremy Scott as creative director, Moschino’s general manager said he can even be leaving the corporate.
Within the U.S., Stein can be succeeded by Khoa Nguyen as president of Aeffe USA, effective Saturday. He had been Aeffe USA’s senior vice chairman.
“Michelle is an actual force of nature. Her charismatic attitude, along together with her knowledge of the style retail industry, definitely contributed to the success of our company in the USA,” said Massimo Ferretti, Aeffe Group president. “For 40 years, she served Aeffe with intelligence, passion and dedication. Even when she has passed the baton to Khoa, until the tip of September, when Moschino will have fun its fortieth anniversary, she’s going to stick with us as an Aeffe ambassador within the States. I need to personally thank Michelle for being a loyal, smart and successful partner in crime, and I wish her the very best in her future,” he said.
Along with the present Aeffe brands, throughout her profession, Stein has curated and created the strategies for development for such brands as Jean Paul Gaultier, Fuzzi, Narciso Rodriguez, Cacharel, Rifat Ozbek, 4 divisions of Cedric Charlier, and Emanuel Ungaro. Her responsibilities ran the gamut from establishing distribution channels to licensing contracts and marketing plans.
Stein said she has mixed feelings about her decision to go away Aeffe.
“It’s a really intense week for me, given the length of my tenure and the time I’ve spent with my company, but I’m excited in regards to the future,” Stein said in an interview Wednesday. “It just felt like 40 years was a very good time to step down. I used to be searching for some recent experiences and a recent chapter and a bit of more diversity in my life. I’ve worked with this company because the inception of the subsidiary here in Recent York, and really led and brought so many brands under the umbrella of Aeffe to the fore, and really guided them through their development within the North American market. I’d love to do this for another brands as well. I feel if I’m going to have one other chapter, it’s now or never,” she said.
Stein said she’s going to proceed in an ambassadorial role for the subsequent six months through the September and October fashion shows, however the position is non-operational. During that point, she plans to determine relationships with other brands.
But first, she said, she’d prefer to clear her head. “After 40 years, you wouldn’t imagine how much I’ve accrued on this office. I even have 40 years of letters — Meryl Streep, Uma Thurman, letters from everyone, photos and telexes. Be mindful, the arc of my profession also encompasses this extraordinary technological development that we’ve had. I began after I opened the subsidiary and knew Franco Moschino and was very fascinated by working with him, so I went on to Aeffe, and so they subsequently asked me to open the U.S. office,” she said.
Stein said her best accomplishment at the corporate was mentoring, for each people and types.
Before she got here to Aeffe, Stein worked with Vivienne Westwood and Wolfgang Joop.
“That point within the late ’70s, early ’80s, bringing European product and European brands to the U.S. market was only a few and much between. There was little or no here from Europe, aside from Mr. Armani, etc. etc. I spent five years before Aeffe with my ear to the bottom and searching for out recent talent in Europe that might work for the U.S. market,” Stein said.
“I discovered Franco Moschino who was designing Cadette, a well known brand with quite a little bit of buzz in Europe. Word got to me he was going to be launching his eponymous brand and Aeffe was the licensee, and I just jumped in a automotive and drove down 4 hours to Cattolica in an effort to secure that. On the time, they said ‘why don’t we just open a U.S. office?”
In her next chapter, said she would really like to work with brands to assist them structure, market and position themselves within the North American market. Stein, who’s multilingual and fluid in lots of cultures, hopes to work with established and emerging brands.
One in every of her favorite things to do is position brands on the intersection of art, fashion, music, culture and commerce. During her profession, she initiated and built successful partnerships with artists across genres. Examples include the International Gaultier Exhibit with the world’s leading museums, progressive partnerships with The Frieze and Art Basel, and collaborations with Mattel, Sephora, MAC, Hanna-Barbera, Keds and Superga.
The U.S. business has been a successful a part of the Italy-based company. For the yr ended Dec. 31, Aeffe sales in America climbed 14 percent to 24.5 million euros, or 7 percent of the entire, boosted by a 34.1 percent increase of the wholesale channel within the region.
In his recent role, Nguyen will lead the style group’s Recent York-based business and sales team, overseeing sales and distribution of the Moschino, Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini collections across the U.S., Canada and Mexico.
Fluent in Italian, Nguyen first joined Aeffe USA in 2004 as sales director for the Jean Paul Gaultier line. In 2008, he was named vice chairman of Moschino and in 2014, his role was prolonged to the Pollini footwear label. In September 2015, he left Aeffe to affix Balenciaga as wholesale director, but in 2017, he returned to Aeffe USA as senior vice chairman for all brands under the corporate’s umbrella.
Nguyen’s appointment is a component of a succession plan that Stein had developed in accordance with Massimo Ferretti over the past 4 years.
“We’re pleased to advertise Khoa to the role of president of Aeffe USA. I’m sure he’ll use all of the experience he matured during these years to successfully run our American business division,” Ferretti said.
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