MILAN – Milan Men’s Fashion Week will host a mixture established and recent brands at this yr’s edition, running June 16 to twenty.

In response to the preliminary schedule unveiled here on Wednesday, the five-day fashion showcase will include 22 physical runway shows and five digital ones, in addition to 30 presentations and 11 events.

As reported, Valentino will break away from the student format of the past three years and stage a dedicated men’s fashion show dubbed Valentino The Narratives. Held on June 16 at 2 pm CET on the Università degli Studi di Milano Statale, the runway show will open Milan Fashion Week, and can be followed by those of Billionaire, 1017 Alyx 9SM and Dsquared2 later that day.

In between, Gucci will stage a presentation on the Spazio Maiocchi location, because it awaits to kick off its recent course under the creative direction of Sabato De Sarno in September. The next day, the Florentine fashion house will hold an exhibition celebrating 70 years of its Horsebit loafer at the identical location. Open to public upon registration, the exhibit will run through June 18.

The opening day of Milan Fashion Week can even mark the return of Ralph Lauren Purple Label, which is resuming its presentation format in town.

The next day, Neil Barrett can even make a comeback to the runway at 3 p.m. CET, while Emporio Armani will close the day with a fashion show scheduled at 7 p.m. CET. On the presentation front, the day can be crammed with recent talents to observe, including Vogue Italia’s “Who Is On Next?” 2022 winner and 2023 LVMH Prize finalist Setchu, as well Italian indie brands Maison Laponte and Marcello Pipitone — Bonola.

Prada, Etro and JW Anderson are among the many names on fashion operators’ agenda for June 18. That day, shows by 2023 LVMH Prize finalist and Milan darling Magliano, Charles Jeffrey Loverboy and 44 Label Group will alternate to presentations of the likes of Tod’s, Missoni and Canali. Marking its debut at Milan Fashion Week, Seoul-based fashion label Andersson Bell will stage a runway show, while German brand MCM and Italian sustainable label Skin of Nature can even hold presentations on June 18.

Giorgio Armani and Zegna will cap off the physical events of Milan Fashion Week with shows scheduled on June 19 at noon and a pair of p.m. CET, respectively, while digital showcases by emerging names comparable to Carnet-Archive, Gams Note, Uni Form and Maragno were grouped on June 20 to facilitate a smoother passing of the baton to Paris for press, buyers and guests on the town.

Decamping from Milan this season, Fendi will show its men’s spring 2024 show on June 15 during Pitti Uomo, taking guests outside Florence to Capannuccia, near Bagno a Ripoli, inside its newest plant inaugurated last October, as reported.

Camera Nazionale della Moda Italiana’s chairmain Carlo Capasa gave his blessing to the move, as he reiterated the strong synergy between the Florentine men’s trade show and Milan Fashion Week. 

“The boys’s fashion week starts in Florence and continues in Milan. We just like the proven fact that this season Fendi is closing [Pitti Uomo] and type of bridging the 2 events, resulting in the shows here,” he said.

Overall, Capasa was in an upbeat mood as he expects the return in full force of buyers from China, and Asia basically, to each cities and is looking with confidence on the performance of the Italian fashion industry in 2023.

To make sure, Italian fashion is on the right track to surpass the 100-billion-euro threshold and reach a turnover of 103.5 billion euros this yr, up 5.3 percent in comparison with 2022. Capasa said it tops previous estimates of a few 4 percent increase year-on-year.

Exports are also projected to grow 7.5 percent to 92.8 billion euros versus 86.3 billion euros registered last yr.

“We were expecting a difficult 2023 however it didn’t end up this manner,” he said commenting on the 14.4 percent growth in revenues reported in the primary two months of the yr in comparison with the identical period in 2022.

As reported earlier this month, in line with figures provided by Confindustria Moda, exports specifically of men’s fashion jumped 24.7 percent in 2022 versus the yr prior to eight.9 billion euros, with the U.S. skyrocketing 68.6 percent, and China increasing 8.6 percent, among the many top-performing countries helping to take export volumes and values above pre-pandemic levels. 

Along with the upcoming Milan Fashion Week, town is gearing up also for the ninth edition of the Fashion Film Festival Milano, running from June 12 to 19. This yr, the event founded by Constanza Etro and involving productions by greater than 50 established fashion brands and 40 emerging ones can be enriched with two recent activations. 

The primary is a free streaming platform offering greater than 270 fashion movies hailing from 60 countries, including works from Gucci, Prada, Miu Miu, Vivienne Westwood and Jacquemus, in addition to Floria Sigismondi’s “The Dream of Dreamers” film for Ferrari. 

The second is FFFMilano’s debut within the metaverse, which can enable viewers to create their avatar, interact with others and visit a virtual auditorium to observe contents or discover the winners of the annual edition, which can be revealed during a ceremony scheduled on June 19. To this end, the brand new “Best Metaverse Fashion Film” acknowledgment will debut as a part of the 16 categories to be awarded in line with the choice of a jury comprising the likes of MSGM’s founder Massimo Giorgetti, Fornasetti’s artistic director Barnaba Fornasetti, top model Elisa Sednaoui and photographer Koto Bolofo, to call just a few.

Chiara Ferragni and Elia Maramotti, brand director and member of the Max Mara fashion group sustainability committee, will sit as copresidents within the committee that can select the 4 winners of the third edition of the Camera Moda Fashion Trust grant.

Chosen amongst 76 applicants, the ten finalists were revealed earlier this week and include Cavia, Federico Cina, Florania, Francesco Murano, Marcello Pipitone, Marco Rambaldi, Niccolò Pasqualetti, Saman Loira, Setchu and Ssheena.

To be announced on May 25, the three winning brands will receive 40,000 euros each in funding, while a fourth winner will receive an extra amount of 15,000 euros by Max&Co. Along with the financial support, a business mentoring and one-to-one tutoring can even be offered to the brands ranging from June.