Millie Bobby Brown never liked wearing fragrances. “I like more extracts and essential oils and things like that,” the actor tells me over video chat while her high pigtails swish backwards and forwards. “So I’ve all the time stayed more on the natural side and never found a scent that suited me and my lifestyle.”
That was, until she made one herself. On September 6, the actor’s brand Florence by Mills launches its first-ever fragrance, Wildly Me, which has been within the making for nearly two years (she’s not totally sure on the precise timeline, but she recalls testing samples while shooting Enola Holmes 2).
Evidently, Brown wasn’t on the lookout for a fragrance a lot as a vibe. “It really interested me to make something less focused on fragrance and more on personal auras and what suits a person,” she says. “I wanted our fragrance to be nostalgic, to bring you back to someone that smelled like that or a certain place.”
With notes corresponding to bergamot, sage, and sandalwood plus a garden’s price of gentle florals, Wildly Me evokes thoughts of lighting a candle and luxuriating in cozy bedsheets right after a protracted, hot shower. Consider this fragrance a second skin of sorts, a whisper of something people can tell is there but can’t quite discover.
Within the weeks leading as much as the product’s launch (there’s a waitlist up for it without delay, by the way in which, which can grant you access to the scent a day sooner), Brown answered a couple of of Allure’s favorite rapid-fire beauty questions.
Allure: To not be creepy, but what do you smell like without delay?
Brown: Wildly Me. It is about on my kitchen counter, and everybody that comes [into my home] smell it. On me, specifically, I believe it smells musky. The sandalwood pops through a bit more.
Allure: Rotating fragrance wardrobe or signature scent?
Brown: One signature thing. I like body oils, I like body wash, body cream… I used to be never really concerned with fragrances typically until we created [Florence by Mills]. Now, I smell products and I’m like, “Oh, I like that scent.”
Allure: You’re stuck on a plane for 18 hours, and that you must look good if you get off. What products are in your carry-on?
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