Misfits Gaming Group is further establishing a link with the style world with a latest appointment.

The entertainment company known for its gaming and esports has named Darroll Jenkins senior vice chairman of merchandise and consumer products. Jenkins previously worked on the Los Angeles Clippers as head of merchandise and was formerly the director of planning at Skims, where he led the brand’s e-commerce launch and oversaw planning and brand development.

At Misfits, Jenkins is tasked with fostering connections between the corporate and the style world. He’ll oversee merchandise launches, including the upcoming introduction of Misfits’ end-to-end merchandise service for creators.

“Collaborating with a team of experts, our aim is to forge real brands and develop products with boundless potential,” Jenkins said concerning the merchandise service. 

Jenkins’ role is to further connect Misfits with Gen Z fans through collaborations with fashion labels and consumer packaged-goods brands for projects across fashion, beauty, toys, collectibles and food. 

“Darroll combines extensive expertise in retail merchandising with a broader sensibility of direct-to-consumer trends,” said Lagen Nash, the chief industrial officer of Misfits. “We’re thrilled he has joined the organization to assist shepherd a creator-friendly, disruptive strategy that embraces our fans while ushering in a latest audience to champion the Misfits brand. We’re excited to pave the way in which for Misfits in the style realm, bridging the worlds of fashion, sports and entertainment for our dedicated fans, creators and communities.”