MILAN — Moncler Genius is planning what it is looking a “monumental” event in London on Feb. 20.

To ensure, the placement is grand enough — the Olympia London, a Nineteenth-century exhibition center and event space in West Kensington.

“In 2023, we’re entering a recent phase for Moncler Genius,” said chairman and chief executive officer Remo Ruffini. “While our commitment toward creativity and modern pondering doesn’t change, we’re moving from a collaboration model to a platform for co-creation, allowing us to interact, learn, think and create something that didn’t necessarily exist before. We’ll tap into recent communities, creators and disruptors from the world of art, design, entertainment, sport, fashion and culture. I’m at all times thrilled by the concept of finding recent ways to not only create but in addition invite recent worlds to experience the brand.”

Called “The Art of Genius 2023,” the live show will present a lineup that features friends of the home reminiscent of Alicia Keys; Pharrell Williams; Palm Angels, and Frgmt, in addition to Mercedes-Benz; Adidas Originals; Salehe Bembury, and Roc Nation by Jay-Z. Bembury has designed footwear for Yeezy, Crocs, Versace and more. In September 2021, Keys was tapped to host the Moncler Mondogenius presentation in Milan.

The Moncler + Rick Owens collection may even be a part of the event.

The event “sets the tone for a redefining 12 months of Genius,” and the concept behind its recent iteration is that “the brand new phase of co-creation focused on human creative skill and imagination” will allow “to make something each brand couldn’t achieve by itself,” the corporate said.

The multiformat event will present immersive experiences and performances to focus on creativity, “beauty and emotional power.”

The community will have the ability to participate to “The Art of Genius” with tickets available via registration at moncler.com. The event may even be livestreamed.

That is the primary time Moncler Genius will probably be presented in London, where fashion week will run Feb. 17 to 23.

Ruffini has through the years driven Moncler’s growth by forming close relationships with designers starting from Nicolas Ghesquière to Junya Watanabe, Giambattista Valli, who designed Moncler Gamme Rouge, and Thom Browne, who was accountable for the Moncler Gamme Bleu line for men. After 10 years of a successful run with the latter two projects, Ruffini overturned the corporate’s business model and strategy, launching Moncler Genius in 2018, a series of drops and capsules with designers including Richard Quinn and Matthew Williams of 1017 Alyx 9SM; Pierpaolo Piccioli; Simone Rocha; Craig Green; Fragment Hiroshi Fujiwara; Palm Angels’ Francesco Ragazzi, and Jonathan Anderson, in addition to Rick Owens with a partnership in a distinct vein than other Genius tie-ups.

The corporate has held one Genius event a 12 months since 2018, normally in February, inviting designers to interpret the brand’s signature puffers with their very own sensibility.

In 2021, the brand added a recent layer to the experience by presenting its collections in September through a digital activation across five cities — Recent York, Milan, Shanghai, Tokyo and Seoul — and thru the vision of 11 designers, in a single show hosted by 15-time Grammy Award winner Keys.

During Moncler’s Capital Markets Day last May, Ruffini said that “Moncler Genius has change into a hub of creativity, freedom and global communication. I strongly imagine within the Moncler Genius model and in its ‘perennial’ development.” Nevertheless, he underscored that from then on, the brand would also look to involve personalities or brands from “art, music, movies, sports and far more…the best way you mix them, makes a brand unique.”

Ruffini on the time said that Moncler Genius accounts for between 5 and 10 percent of total sales.

Within the nine months ended Sept. 30, sales on the Moncler Group, which also includes Stone Island, surpassed the 1.55 billion euros benchmark, compared with 1.17 billion euros in the identical period of 2021. The Moncler brand posted a 21 percent gain in revenues within the nine months, reaching 1.25 billion euros.