When celebrity makeup artist Monika Blunder was younger, her classmates used to make fun of her last name. Now, it’s occurring a makeup line of her own making.

The artist is launching Monika Blunder Beauty with two products — a concealer-foundation hybrid named Blunder Cover, and corresponding Hybrid Face Brush — on the brand’s web page and neimanmarcus.com on Nov. 30 for $52 and $35, respectively. Blunder has more products slated for her lineup over the following 12 months, and industry sources estimate the road to achieve $4 million in retail sales in its first 12 months in the marketplace.

“It’s a natural progression in my life to maneuver in a unique direction. It’s an ideal time for me in my life to have my very own company and my very own product. I’m hoping that sooner or later, I could even pass this business right down to my daughter,” Blunder said.

Blunder, whose following is built off of her no-makeup makeup ethos, expects Blunder Cover to be the brand’s hero product. “A ‘blunder’ is a mistake, and I put this spin on my last name since you’re covering any ‘blunders’ in your face. It’s really versatile and you should use it in many alternative ways. You need to use it just in your eyes or within the T-zone, you should use it throughout in case you sheer it out with a brush,” Blunder said.

Blunder Cover can be cruelty-free, vegan and features botanicals inspired by Blunder’s native Austria. “Arnica and edelweiss were really heavily entrenched in my upbringing. I come from a house with parents who were big fans of natural living,” she said. “I call [arnica] a superhero ingredient since it’s really anti-inflammatory.”

Next on the agenda for Monika Blunder Beauty is a shade expansion for Blunder Cover, adding five more shades to the present seven. In 2021, Blunder can even be launching a cream blush and a lip product. “[The pandemic has] actually been a extremely good time for me to work on the products since it gave me a lot beyond regular time,” Blunder said.

A part of Blunder’s clean approach stems from her ambitions to expand internationally. “My big dream is stores in Europe, particularly in Germany and Austria, where I’m from,” Blunder said. “Making compliant products is a more complicated process in Europe.” Sustainability can be a spotlight for the brand’s future, Blunder said, developing a recycling program. Blunder plans to donate 1 percent of revenues to an undisclosed charity.

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