For buyers, the Dallas Men’s Show, which runs July 29 – 31 on the Dallas Market Center, is a must-attend event where over 400 of the highest apparel and accessories brands tout their latest collections. This 12 months, the Italian Trade Agency (ITA), in collaboration with Confindustria and Confindustria Moda, is sending 20 Italian men’s brands to the venue for the primary time.

Dallas is the ultimate stop of the style roadshow, “INSPR ITALIA Innovations In Style,” which debuted in Los Angeles last March before stopping off in Miami. On the Dallas event, organizers said festivities kick off with a roundup of the Italian brands opening a “fashion show extravaganza.”

Designers showcasing on the Dallas Men’s Show include: Altamoda, Arcuri, Artico, Athison, Bencivenga Alta Sartoria, Cleofe Finati, DIS Design Italian Shoes, Piero Gabrieli, Italo Ferretti, Jo Ghost, L’Impermeabile, Pashmere, Pasotti, Ploumanac’h, Salvatore Martorana, Serà Advantageous Silk, Stefano Cau, Suprema, Tiki Napoli, and Vitaliano. Organizers said these designers represent “one of the best of relaxed elegance and the mood of the moment, at all times a trademark of Italian design in essentially the most luxurious fabrications with the best tailoring.”

Paola Guida, Deputy Director, Fashion & Beauty, said it’s “necessary to us that the U.S. market sees firsthand the spirit and the depth of men’s wear products created and produced in Italy. This premier show is the right place to rejoice Italy’s craftsmanship, artisanal tradition, heritage, in addition to innovation in latest US markets.”

Except for experiencing “Made in Italy” in person, U.S. buyers shall be treated to Italian breakfasts every day in addition to aperitivo. MR Magazine’s Editor in Chief, Karen Alberg Grossman will host a trend seminar highlighting one of the best of Italian men’s wear design.