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6 Apr

Moschino Opens Door to Its Recent Renovated London Store

LONDON — Moschino’s London store between Recent Bond Street and Regent Street has had a renovation and it’s open for business as usual.

The London flagship has undergone a clean and minimal facelift with the Italian fashion house’s quirks still intact, similar to the juxtaposition of geometric floor designs with Botticino marble and dark green avocado stone sourced from Brazil; buttery yellow-lacquered wood shelves; custom lighting bars in matte brass; Roman columns changed into seats and product displays, that are an homage to the brand’s founder Franco Moschino, who built the tables in his heyday. 

“The Moschino London store renovation is a strategic rollout of our latest store concept. We launched with the Milan flagship location at Via Spiga and London was a natural next step,” said Massimo Ferretti, chairman of Aeffe SpA, which oversees Moschino.

Moschino’s flagship in London.


The 180-square-meter store will carry womenswear and menswear together with Moschino accessories.

“Moschino has all the time had a dedicated heritage popular culture following within the U.K. — we wanted the fans to feel a reciprocal appreciation for the support. The London location will probably be followed by one in Rome this September and multiple additional locations in China after. We’ll proceed to take a position on this latest store concept retail strategy as we enter this latest chapter with Moschino,” added Ferretti.

Change is ahead at Moschino as the corporate pronounces a latest creative director after the departure of Jeremy Scott after nearly 10 years.

A new look for Moschino's London store.

A latest search for Moschino’s London store.


“I’m fortunate to have had the chance of working with the creative force that’s Jeremy Scott,” said Ferretti last month when the news was announced. “I would love to thank him for his 10 years of commitment to Franco Moschino’s legacy house and for ushering in a definite and joyful vision that can perpetually be a component of Moschino history,” he said.

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