A recent survey of two,000 people carried out by OnePoll on behalf of the Fashion Retail Academy, sadly shows that the majority Brits never come to terms with their body image. 57 per cent admit they’ve never reached the purpose of body confidence and 29 per cent said don’t feel confident when searching for clothes. 

“Living within the digital age, through which the airbrush is used a bit too liberally, it is simple to see why people feel self-conscious about their body image. Consumers are being always bombarded with unrealistic images of the human form,” says Lee Lucas, principal and CEO of the Fashion Retail Academy.

The outcomes also show that on average, men are more confident than women with their body image, nevertheless, the chances vary only barely with men at 42 per cent vs women at 30 per cent. The proportion of people that say they feel comfortable with their physical appearance rises as people become older but never exceeds 43 per cent. In London, those surveyed were amongst probably the most comfortable with their bodies at 44 per cent, with Northern Ireland at 36 per cent, Scotland at 30 per cent, and Wales at 26 per cent. 

In recent times, there was a much-needed increase in body positivity campaigns and as Lucas comments: “Fashion brands and shops have already began to adapt to body consciousness, with adverts starring models of all shapes, shapes and sizes.” Nevertheless, it appears more work must be done