SUPPORTING ART: Fashion, technology and art are teaming up for a site-specific project. For the primary time, MSGM is sponsoring Miart, Milan’s international modern and contemporary art fair, commissioning an installation by artists Eva & Franco Mattes.

It consists of digital channels that facilitate the passage of knowledge, on this case of an invisible image, which will likely be sent casually to guests via AirDrop from the 2 artists’ personal phones — an idea stemming from the common practice amongst teenagers of exploiting crowds to AirDrop digital materials.

The initiative goals to create human connections in a spot, resembling a good, where all the things is generally based on industrial transactions only. The thought, at the top, is that everybody, even when not a collector, can have the chance to have a novel artistic content. 

Through the years, Miart has developed a series of prizes and commissions to support the artists featured on the fair. MSGM founder and artistic director Massimo Giorgetti will launch a prize in his name to support young artists in the beginning of their careers.  

The winner will likely be an emerging artist who will pocket 5,000 euros for research and activities. 

Miart will run April 14 to 16 in Milan.

Giorgetti has been supporting the humanities and in 2019 decided to place the previous headquarters of his label, situated in Milan’s Porta Romana area, on the disposal of a gaggle of art experts to inaugurate an modern cultural hub called Ordet.

Ordet was conceived as an experimental art center that due to the support of prestigious institutions — including the Kunsthalle Basel; Frankfurt’s Städelschule; Singapore’s Centre for Contemporary Art; Basel’s FHNW Academy of Art and Design; London’s Tate Modern; the Walker Art Center of Minneapolis and Pivô in São Paulo — would promote the exchange of art and culture contents through exhibitions, talks and special events.