MYAVANA Debuts The Way forward for Hair Care at CES With Latest AI-Driven Hair Evaluation Technology For The Hair Care Industry

18 Jan

LAS VEGAS, Jan. 17, 2023 /PRNewswire/ — Global consumers are set to learn from a recent scientific hair evaluation tool that gives personalized hair care recommendations by beauty tech company, MYAVANA.

MYAVANA’s scientific, personalized hair care system is revolutionary for consumers and haircare professionals alike.

Until now, consumers who desired to know the perfect products to buy for his or her hair care regimen have relied on the 1A to 4C curl pattern chart to find out their hair type. The challenge, nevertheless, is that many consumers cannot discover their correct hair type, nor do they fit into only one category of hair types and hair needs. MYAVANA is constructing the long run of hair care with its modern hair evaluation technology that takes Andre Walker’s Hair Typing System a step further by identifying the unique combination of textures and kinds that an individual has, introducing a Unique HairID and digital hair profiles for each consumer. This solves a really complex experience for the textured hair community sparked by the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Evaluation Kit, sometimes called “23&me on your hair” which offers a comprehensive healthy hair care plan by physically analyzing consumer’s hair strands in a lab to discover the hair’s condition, comprised of its porosity, elasticity, density, and overall health. Virtual consultations and education are also provided by their team of Healthy Hair Experts comprised of cosmetologists, trichologists, and dermatologists.

With a mission to remodel the hair industry through science & technology, MYAVANA offers personalized hair care guidance through a mix of patented AI technology and customised hair care regimens. The corporate’s state-of-the-art hair evaluation tool allows users to take a close-up image of their hair to access a scientific evaluation of the strands and intelligently determine the appropriate products to make use of. The tool’s image classifier AI, coupled with other filtration steps, provides a response that identifies the user’s unique hair type and texture, then matches it with essentially the most compatible products available in the market. An integrated AI Layer detects whether the user has any combination of Straight, Wavy, Curly, Coily, or Kinky hair type and Effective, Medium, or Coarse hair texture, including the share combination of every. This solves a frustrating problem for those with multiple textures that follow a mostly trial and error process. After this, it passes on the attributes to a suggestion engine to suggest the perfect products, ingredients, and regimens for his or her hair type and texture combination. At CES, MYAVANA also debuted their Amazon Alexa skill, following participation within the Black Founders Construct With Alexa program, and showcased their B-B dashboards providing real-time data and analytics on the hair care market.

Computer Scientist and Beauty Innovator, Candace Harris is the Co-Founder and CEO of MYAVANA, recognized because the pioneer of personalized hair care in 2016 on the Forbes 30 Under 30 List and saluted as this generation’s “Madame CJ Walker of Tech”. She blends her technology expertise with the cosmetology expertise of hair industry veteran Robin D. Groover who serves as Chief Hair Officer of the corporate, and recognized by generations of girls for her extraordinary commitment to transformative chemical-free hair styling, inventions, and services. Over time, MYAVANA has collaborated with several brands and recently launched a worldwide partnership with Unilever, licensing its personalized hair care technology with its first Enterprise partner, expanding its reach to over 6 million visits per 12 months on SheaMoisture.com. “It has been an incredible opportunity to hitch forces with a market leader on this industry and innovate the hair care experience to raised serve our personal hair needs and goals,” Harris says.

“We’re so proud to partner with MYAVANA to mix the world of technology and hair education with quality products from SheaMoisture designed with Black haircare in mind,” says Taydra Mitchell Jackson, Chief Marketing Officer at SheaMoisture. “SheaMoisture is steadfast in its commitment to encouraging and investing in Black women entrepreneurs, especially through initiatives that promote STEM opportunities, to further promote economic growth throughout the Black community and work towards closing the racial wealth gap”.

The MYAVANA hair evaluation tool premiered as a feature within the SheaMoisture Live Experience on the Afro Hair & Beauty Live event in London and Natural Hair Academy in Paris last 12 months and can proceed its reach into global markets. MYAVANA’s scientific, personalized hair care system has been revolutionary for consumers and haircare professionals alike. Consumers have hailed the corporate’s strand evaluation kit as educational, a hair care game changer and a self-esteem booster, with over 76% purchasing their really helpful products and over 90% achieving successful results with their hair.

MYAVANA will launch its B-B Hair & Beauty Network on the International Beauty Show in Latest York this March to deploy it’s technology and retail it’s hair evaluation kits through salons, retailers, beauty supply stores, and other hair product e-commerce firms, including a dedicated give attention to skilled education, training skilled stylists on natural hair care techniques, and re-educating the market on healthy hair care practices.

Techturized Inc. (dba MYAVANA) is a worldwide Black-owned, women-led beauty tech company that analyzes hair strands to recommend personalized hair care regimens. With over 50,000 customers and subscribers worldwide, MYAVANA is the primary AI system to acknowledge textured, multicultural hair. Their suggestion methodology is scientifically proven for all hair challenges and hair care needs, and is trusted by a few of the biggest brands, including Sephora, Unilever, and Amazon. MYAVANA was engineered by Computer Scientist Candace Mitchell Harris and has been featured by Forbes, TechCrunch, Inc. Magazine, Buzzfeed, SXSW, Black Enterprise, CNN, CNBC, ESSENCE, EBONY, BET, Marie Claire, WWD, MSNBC, Naturally Curly, The Real, and Business Insider. For more information, visit MYAVANA.com.

Media contact: Shirley Dickerson, Global Brand Manager
Email: shirley@myavana.com