In an industry obsessive about cutting corners, there are few fashion apparel brands that may offer exceptional quality, fashion-forward designs, product innovation and master-level tailoring. Kiton is one which does.

Actually, the Italian company is so focused on quality and craftsmanship that it controls its own supply chain and has its own tailoring school.

“Kiton is synonymous of quality, a high quality that’s recognized everywhere in the world and is explained not only by the standard of raw materials and finished products. Kiton can also be recognized for its relational quality, each on the industrial level with wholesale and final customers and with local institutions,” Antonio De Matteis – Kiton Ceo said. “Furthermore, Kiton is synonymous with well-being: all employees profit from social welfare in a way that is tough to search out elsewhere.”

Indeed, Kiton prides itself for having a high-level of social sustainability where the family owners and their employees are totally complementary. “In the corporate, the doors of the offices are all the time open for each employees and managers, who’re all the time available to share ideas and receive suggestions from employees,” Antonio De Matteis noted.

“Kiton is a family, which believes in its employees and creates well-being for them,” said Antonio De Matteis. “In comparison with the artisan sector, the extent of employees’ salaries may be very high while the high tailoring school has a powerful social impact, reaching out to local young people, aiming to supply them a chance for training but at the identical time to revive dignity and to preserve the tailor’s job.”

That commitment to employees is probably going why Kiton succeeds so well and leads the market in innovation and quality. It also differentiates itself by the extraordinary quality of materials sourced, which is guaranteed on account of the total control of the production process. Indeed, the complete supply chain is owned by the Kiton group and the Paone family. “With five owned production sites, Kiton has acquired the power to experiment and the capability to create unique fabrics through continuous research,” Antonio De Matteis said.

All these efforts are meant to satisfy the discerning fashion demands of the Kiton customer, who’s continuously in search of a high quality and modern product and has an obsessive attention to detail. The Kiton customer seeks a high level of service “that’s equal (if not superior) to the intrinsic quality of the product,” Antonio De Matteis said, adding that Kiton pertains to the client “with a policy of quality in addition to continuous textile and stylistic research.”

Kiton can also be nimble at reading the market and meeting the needs of fashion apparel shoppers — men and ladies alike. Antonio De Matteis said the market has modified on this post-pandemic period — especially regarding consumer attitudes and preferences. “Today, the rule of thumb for customer buying is precision: purchases are rather more precise and targeted with a high increase within the demand for formal wear,” Antonio De Matteis said. “People have returned to wearing suits and ties, plus, today, men like to alter several times throughout the day, and this has led to an increasing demand for casual wear.”

Meanwhile, women’s wear is increasingly becoming a bigger a part of Kiton’s business. Just over the past five years, Kiton’s women’s collection has gone from garnering 5 percent of sales to now reaching 20 percent. The corporate said was on account of an increasingly accurate and precise stylistic message in addition to the event of the distribution network. Consequently, Kiton boutiques in Rome and Milan now see half of the merchandise sold in women’s wear. And on the Madison Avenue store in Latest York, 70 percent of sales are women’s apparel.

From here, Kiton’s future will probably be under the name of elegance, precision, and continuity, that are “three key words for Kiton and a part of its DNA.”

In closing, Kiton is an organization that never stops, and that adds something each day. “Our company motto ‘daily, step-by-step, door to door, we never stop’ is just an update of the one created by the founder, my uncle Ciro, ‘the most effective of the most effective, plus one,” Antonio De Matteis said.

“We would like to proceed the strategy of innovation each within the raw material and in the ultimate product, develop the retail and wholesale channels, spend money on marketing which today is a central asset and expand our accessories market.”