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29 Aug

Nordstrom Debuts Designer Ad Campaign

Nordstrom Debuts Designer Ad Campaign

POWERING BACK UP: While Recent York City is attempting to rev up business, welcome back office staff and renew the style scene for fall, Nordstrom has used Manhattan because the backdrop for its women’s fall designer campaign.

Recent Yorkers and tourists alike will recognize such landmarks as Central Park and The Carlyle Hotel (complete with a beaming doorman.) Models Joan Smalls and Shalom Harlow have starring roles within the citified images, too, sporting a myriad of fall styles. Their covetable and pulled-together ensembles weren’t just chosen to encourage some fall shopping. One other takeaway is that it’s time to ditch the sweatpants and begin dressing up again, after two years of postponed, scrapped and downsized events, outings and celebrations. Think tailored looks from Alexander McQueen, a cocoon suit from Bottega Veneta and a Saint Laurent Le Smoking tuxedo.

In an announcement, Nordstrom’s women’s designer fashion and editorial director Rickie De Sole noted how the retailer aimed ”to echo the energy of the collections that focused on the concept of power dressing.” For Nordstrom, that may translate into daring suiting and oversized proportions. From De Sole’s view, it’s ”refreshing to lean into dressing that makes you are feeling able to tackle the world after a lot time at home…”

The campaign was photographed by Sean Thomas and it was styled by Tonne Goodman. It’s the primary campaign with editorial and fashion direction from De Sole.

The department store’s campaign serves up loads of other designer labels along with the aforementioned ones. Fall style options from Chanel, Balenciaga, Dries Van Noten, Valentino, Sacai, The Row, Marine Serre, Givenchy, Jil Sander, Celine, Erdem, Khaite, Stella McCartney, Simone Rocha, Dolce & Gabbana, Carolina Herrera and Versace are also featured. Upper East Siders will see other glimpses of their neighborhood beyond The Carlyle, since Park Avenue served as one other location for the autumn campaign.

The campaign has a distinctively editorial feel, and why shouldn’t it? The retailer’s women’s fashion and editorial director, designer, Rickie De Sole spent nearly 4 years at Vogue before switching tracks to Nordstrom earlier this yr. Goodman has an extended history with the style magazine, having joined in 1999. And Thomas has shot editorial for such magazines as Family Portrait, L’Etiquette, Vogue, Holiday and Buckley magazines.

Shalom Harlow in the brand new campaign.

Photo by Sean Thomas/Courtesy Nordstrom

Having appeared in a spring campaign for Mugler and a Steven Meisel-shot Moschino Couture one, Harlow recently posted praise for a talented young photographer she had worked with for the primary time — Sam Rock. Meanwhile, Smalls, who headlined Anne Klein’s spring campaign, appeared in the newest campaign for Beyoncé’s Ivy Park label.

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