Off-White has officially entered the “beauty” game. The style label announced today that it has branched out into the category with a latest genderless range named “Paperwork”, thus following within the footsteps of Chanel, Dior, Valentino, Burberry, Tom Ford, Gucci, Hermes, Georgio Armani, Marc Jacobs, and Givenchy.
Conceptualised to enable everyone to precise themselves, no matter age, gender and race, Paperwork was created by Virgil Abloh before his sad passing last Autumn and debuted posthumously on the A/W22 runway. The range, which launches with fragrance and can expand into make-up and nail polishes imminently, features 4 scents, six face and body pigment crayons, alongside stencils, and 6 nail polishes.
Abloh’s vision for the brand was as “one other canvas, one other surface for human expression,” and Vogue reports he often used a sandbox metaphor to explain it: “As a baby, you’re put in a sandbox and also you’re given tools to tap into your imagination and create whatever elements come to you – shapes, patterns, structures.”
The 4 fragrances were created by Abloh in collaboration with perfumers Alexis Dadier, Jerome Epinette, and Sidonie Lancesseur, and “transmit a palpable vibe”. Solution No.1 is a fresh, sporty, sexy fragrance with 90s undertones inspired by the textures, colors and aromas of sand. “Ranging in hue from white to black, with 1000’s of off-white shades in between, these chromatic granules repeatedly circumvent the world on its winds and seas, contributing to a shared global culture,” the outline reads. Solution No.2, meanwhile, is a zesty, energetic, confident fragrance with notes of tangerine leaves and orange blossom.
Solution No.3 is described as a contemporary romantic, seductive fragrance. Anchored within the “most beautiful and timeless of flowers,” the scent gives prominence to rose absolute from Grasse. Lastly, Solution No.4 combines freshness with warm woodiness and relies on Epinette’s sense of nature enveloping the urban. All scents are housed in industrial glass bottled topped with grip control knobs, replicas of the handles that close the vats present in industrial fragrance facilities – a mirrored image of Abloh’s interest in industrial manufacturing processes.
The face and body solid pigment crayons were inspired by Abloh’s street-art codes and tagging gestures. Waterproof and smudgeproof they’ll are available in a wide range of daring colors including red, lime and indigo. The nail polishes span texture in addition to color. The shade “Decode”, for instance, is a white polish that shatters because it dries for a crackled finish.
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