Off-White has teamed with Isamaya Ffrench to broaden its beauty offerings.

Ffrench has been named the wonder curator of Off-White, the newest in her roster of collaborators. An announcement from Off-White cited her “ambition of pushing the brand into latest beauty territory with top quality, luxurious products and boundary-breaking, elevated packaging, designed for everyone.”

Ffrench has previously helped several brands enter color cosmetics. She developed Byredo’s first makeup foray with founder Ben Gorham, and has also worked with Burberry and Tom Ford Beauty. Last 12 months, Ffrench launched her namesake line of makeup products, most recently debuting a buzzy collection of phallic lipsticks.

“It’s such a rare and exciting opportunity to be a part of a growing collective of creatives which might be pushing latest and radical approaches to fashion and sweetness,” Ffrench said of her latest gig. “Certainly one of my most memorable beauty moments was supporting Virgil [Abloh]’s runway vision and I feel so honored to proceed creating in celebration of his legacy.”

Though the partnership is latest, Andrea Grilli, the brand’s chief executive officer, said it was years within the making. “We’ve all the time been quite amused by her works, which were completely going beyond any expected or conventional things related to not only fashion,” he said. “At the moment, we were in talks to create a beauty division. Our dream is all the time to create a fashion house with every little thing direct — beauty, eyewear and fashion. We discussed her two-and-a-half years ago with Virgil, and Virgil loved her.”

Ffrench will “bring the wonder division ahead from a creative standpoint,” Grilli said. “She can be going to be aligned with the direction of the brand, which is led by Ib [Kamara, Off-White’s art and image director].”

Off-White launched beauty last 12 months with a spread of fragrances, and Grilli said no categories were off limits. “We see beauty as a no-boundaries division where we are able to refer to a latest audience,” he said. “We imagine Isamaya is the right one to create community across the brand — not only around fragrances, but around beauty products.”

That division is off to a robust start. “The outcomes have been really impressive since the retention that we have now on the product is way greater than expected,” Grilli said. “We’ve returning clients, which suggests they’re glad with the product itself. Isamaya can take it to a latest level.”