MILAN — The yr of collaborations isn’t over yet.
For its latest project, streetwear retailer One Block Down has teamed with RefrigiWear to have a good time the American label’s 60-year legacy in workwear.
The retailer has customized 4 of the brand’s signature pieces in a limited-edition collection that features the Iron-Tuff jacket and vest, a heavyweight double-cotton hoodie and rugged leather gloves. One Block Down tweaked the cut and fit of each bit and finished them with reflective stitching and co-branding details, as a more in-depth take a look at RefrigiWear’s Sixties “Reggie” mascot logo shows.
Priced between 65 euros for the gloves and 345 euros for the jacket, a lot of the pieces can be found in white, black and octane and dropped on One Block Down’s e-commerce platform in addition to at its physical doors in Milan, Rome and Paris, which officially opened during Paris Fashion Week in September.
The launch was also marked by the discharge of a dedicated video campaign directed by Rick Rocha and shot in RefrigiWear’s birthplace, Recent York.
Established in 1954, RefrigiWear was founded to serve staff in the commercial refrigerator business. The brand’s mission was to create tough outerwear and it became best known for its windproof, water-repellent and anti-tear gear that also can withstand sub-zero temperatures.
At the tip of the ‘90s RefrigiWear made its option to Europe and infiltrated Italy’s street culture starting in 2004, when the brand began to officially be distributed out there.
One Block Down was launched in 2009 and have become generally known as an observer of subcultural movements through its assortment of streetwear staples and sought-after sneakers. Brands carried at One Block Down stores encompass labels like Schott, Levi’s, Carhartt WIP, Heron Preston and Born x Raised for attire and Nike, Adidas Originals, Converse, Hoka One One, Vans and Recent Balance for footwear, to call a couple of.
The retailer progressively expanded its scope to incorporate accessories and lifestyle objects via labels including Oakley and Le Specs in addition to 19-69 and Cassina, amongst others.
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