MILAN — Open Milan Men Fashion Week in January The boys’ pack is gearing up for a recent season kicking off just after the vacations at Pitti Uomo in Florence after which in Milan, where men’s fashion week will run from Jan. 13 to 17.

The long fashion weekend will comprise 72 events, including 21 runway shows and 31 presentations, and it’s poised to be a season of confirmations and a number of additions to the town’s fashion.

Probably the most notable add-on is Gucci, which can open the season on Jan. 13 with a live show at 2 p.m. CET.

The luxurious brand will present its first stand-alone men’s collection after three years of coed runways, and the primary lineup because the sudden departure last month of Alessandro Michele. The show is predicted to be a design team effort, because the brand has yet to call a recent creative director.

Other brands on the Milan calendar in January will include JW Anderson, 1017 Alyx 9SM and Jordanluca, which all decamped to the town over the past few years. A recent addition from the international scene is Charles Jeffrey

Loverboy, who attended Milan Fashion Week twice up to now, with an event and digital show in January 2020 and last June, respectively, but is hosting his first physical runway show this season on Jan. 15.

Among the many other recent brands joining the calendar for the primary time are Carlo Sestini’s eyewear brand Sestini; chic footwear specialist Charles Philip; Valstar, a storied outerwear player credited with manufacturing the primary waterproof jacket in 1911; streetwear players Luter, which marked its 20^th anniversary in 2022, and Bonsai.

Just a few events are sure so as to add extra buzz to the lads’s week. Outerwear specialist Colmar is marking its one hundredth anniversary by unveiling a recent collaboration — still undisclosed — for its Colmar Revolution luxury line, while Marni is celebrating the spring 2023 drop of its tie-up with Carhartt WIP with an in-store cocktail reception.

Capping off physical shows that include Prada, Etro’s first men’s effort by Marco De Vincenzo and Giorgio Armani, amongst others, is Zegna, which is presenting its men’s fall 2023 collection at a still-undisclosed location on Jan. 16. The last day, Jan. 17, might be made up of digital shows and presentations only.

Carlo Capasa, chairman of the Camera Nazionale della Moda Italiana, touted the tight collaboration with Pitti Immagine, describing it as an asset for the country’s fashion, especially in menswear.

“Now we have all the time been capable of present the world with the very best fashion content, packaged one of the best ways we could, between Florence and Milan. I’m really convinced that the 2 cities are a single entity showing how good Italians are [in fashion] through two different souls,” he said.

“We’re really close and our rapport is prime; we’ve a responsibility toward the industry, especially in menswear,” echoed Raffaello Napoleone, chief executive officer of Pitti Immagine.

Backed by a robust performance, including in menswear, Italian fashion is on target to succeed in a turnover of 96.6 billion euros this 12 months, up 16 percent in comparison with 2021. It tops previous estimates of a 12 percent increase year-on-year.

Although inflation is doing its part in fueling revenue growth, Capasa explained that prices of end products have increased only 3 percent, meaning that the 16 percent gain in 2022 sales is to be attributed to growing volumes of fashion goods sold.

The U.S. was confirmed because the strongest marketplace for the sector, with exports there skyrocketing 54.1 percent in the primary nine months of the 12 months. This compares with lower-than-expected growth in China exports, which grew 18.8 percent.

“We’re unable to make predictions for 2023, as there are too many variables at play and volatility out there,” said Capasa, mentioning the continuing war in Ukraine.

The manager also unveiled that the Camera Moda Fashion Trust has launched applications for the 2023 edition of its grant, the primary open also to men’s and genderless fashion brands. The three winning brands will receive 40,000 euros each in funding, while a fourth winner will receive 15,000 euros by Max&Co.

Capasa also said the style governing body has teamed with Salesforce and D.i.Re, an association combating violence against women, for the Empowering Women in Fashion Retail mentoring program, geared at women aiming to jumpstart a profession in fashion. Moreover, in March the style council will host its inaugural “Changemakers in Luxury Fashion” roundtable inviting representatives of the style sector.