Pamela Anderson has been incredibly busy since that viral moment at Paris Fashion Week last October. the one — where she went out makeup-free all the week, causing a stir and creating conversations around realistic beauty standards.

“I felt very seen,” Anderson says while reflecting back on the moment. Every little thing — from her energy to the fuzzy knit cap she’s wearing on the Zoom screen — feels very warm. “It was like testing the waters. And it was warm, it was friendly, it was inviting.”

She’s since fully acclimated to her make-up-free reality, going barefaced for and Proenza Schouler ad campaign and at the British Fashion Awards. And now, she’s inviting you to affix her within the skin-first movement with an announcement: The 56-year-old star, along along with her sons Brandon and Dylan, have acquired the skincare brand Sonsie. The brand’s existing three-step routine spoke to Anderson on many alternative levels: It’s vegan and cruelty-free, thoughtfully packaged, and has an underly message of caring in your skin on the stage it’s in, relatively than enforcing the everyday “fixing” narrative.

“It’s about accepting yourself where you might be straight away,” she says. “All of us have tried all kinds of various things — your folks are doing it, then you definitely’re doing it. But I just got here to a degree where I felt like, ‘That is it. I just need to do me, keep my skin hydrated, and take care of myself, but I don’t need to should take into consideration tomorrow. I would like to take into consideration straight away. Live and the way I feel on this moment.’”