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22 May

Paraiso Miami Beach Sets Designer Lineup and Activations

Paraiso Miami Beach, the swimwear and resortwear event, has released its designer lineup, which incorporates greater than 12 recent and veteran labels. The event, which generally takes place in July during Miami Swim Week, has moved to June 8 through 11.

Among the many brands participating are Azulu, Beach Bunny, Kittenish, LainSnow, Liliana Montoya, Luli Fame, Oh Polly, OneOne, Sinesia Karol, Natasha Tonic, Seafolly and Shan. The Blonds can even host a fashion show on the Paraiso Tents.

The event takes place on the tent at Collins Park on Miami Beach. Paraiso can even host pop-ups and auxiliary experiences across multiple venues including W South Beach, Soho Beach House, Plymouth Miami Beach, Queen Miami Beach, Sofia Design District, Esme Hotel and the Miami Design District.

Paraiso Miami Beach has partnered with Summer Fashion Summit, the inaugural two-day conference at W South Beach on June 8 and 9 that may features speakers from corporations in swimwear, resortwear fashion and sustainability.

Amongst those participating will probably be Frannie Shellman, chief marketing officer of Showfield’s; Rebecca Saygi, swimwear and activewear strategist at WGSN; Tim Moore, executive director of Hildun Corp.; Corey Kaye, swimwear and sleepwear buyer at Bloomingdale’s; Raphael Camp, managing director of Comexposium USA, and Jessie James Decker, singer, songwriter, TV personality and dressmaker.

“Swim week fashion shows only come every year and Paraiso’s date change was focused on maximizing the exposure for these brands within the high-summer season. Consumers, influencers and editors start covering swim as soon as Memorial Day rounds and we desired to align the platform to have brands capitalize on the time of yr when most of their sales occur,” said Natalija Dedic Stojanovic, founding father of Paraiso Miami Beach.

Along with the off-site experiences, Planet Fashion runway shows on the SLS South Beach will present multiple brands throughout a two-day program, including Chloe Rose, Keva J, Tinye Swim, Beau Swim, Origins of Oceans, Veve Swim and a gaggle of sustainable swimwear brands.

The Miami Design District will host several activations throughout the event, including a Stitch Lab pop-up featuring Latin American designers and an in-store activation on the multibrand boutique Elle’s, which is able to host a trunk show in partnership with sustainable swimwear label Huna G. The Miami-based store Bossa Concept can even offer exclusive designs by Latin American designers in a Summer House pop-up at W South Beach.

For the fourth yr in a row, Paraiso can have an Upcycle Challenge in collaboration with Istituto Marangoni Miami, a design competition, where a particular group of scholars are paired with design mentors, who this yr will probably be Tropic of C, Vitamin A, Riot Swim, VDM The Label, Peixoto and PQ Swim.

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