That is Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.

WHAT IS IT?

Brand: Pattern
Product: Leave-In Conditioner
Price: £25

WHY IS IT SO GOOD?

Our beauty editor, Alex Peters, got here back to the office with a handful of Pattern products just before Christmas and kindly gave me a number of. I’d never heard of the brand before, although I used to be conversant in Tracee Ellis Ross so I used to be keen to try them. I took home the Leave-In Conditioner, Curl Gel, Strong Hold Gel, Styling Cream, Oil Serum and later the Conditioner, but have used the Leave-In Conditioner and oil probably the most. I’m yet to buy more as they’ve lasted ages, but will certainly grab one other soon.

I exploit the conditioner mostly when my hair is wet – once I’m styling it or moisturising it after a wash – or simply before I’m going out when my hair is dry and never giving. It’s also my travelling go-to! I prefer it since it’s super easy to make use of. I could be a bit clueless with finding products, especially on the subject of Black hair care, but this kind of does all the pieces in a single, and is evidently made with Black hair in mind. It just does the job! It makes my hair smell great, plus it really works very well with my hair texture. It also appears to be great for sensitive hair which is a bonus – I’m so much more inclined to choose this up versus other products I actually have.

When I exploit the conditioner my hair looks and feels so far more healthy. I don’t really know what I’m doing with my hair and never have, so it’s all the time been a bit boring and left somewhat unstyled, but this product has massively helped to boost my hair’s texture and it’s given me a more rounded Afro shape which I’ve all the time been on the lookout for.

Pattern is somewhat more pricey than alternative products on the high street (even though it’s a good price for the product – quality and quality!), but I feel it’s value a try. I’d definitely recommend it alongside other hair products and types I’ve grown to like through the years like Aunt Jackie’s Curl Custard, ORS Olive Oil Hold Pudding etc – the classics. It’s also one for the girlies outside of London because it’s stocked in Boots it’s easy to access when you don’t live near Black hair shops.

QUICKFIRE QUESTIONS

If I used to be communicating to an alien only using hand gestures, I might describe it with… 👌

The fictional character who would use this product is… Orange Blossom from Strawberry Shortcake (the brand new straight-hair version of Orange Blossom) – bring her curly hair back! 

The astrological sign this product can be is… Obviously Aquarius, it’s the most effective sign 😉