Two of our most beloved music stars are making the vacations that far more joyful with a recent collaboration—not with a song, but with food.

Legendary singer Patti LaBelle and rap superstar Cardi B have recently come together to launch a social media campaign featuring their food brands— Whipshots®, a vodka-infused whipped cream that, and several other items from Patti’s Good Life, Labelle’s food and lifestyle brand.

“Whipshots and Patti’s Good Life embody the spirit of celebration, and we’re thrilled to witness the harmony that Cardi B and Patti LaBelle are creating at their very own holiday tables,” says David Dreyer, Chief Marketing Officer of Starco Brands in a news relesae shared with ESSENCE. Whipshots is a brand under Starco’s portfolio.

He adds: “Bringing these two icons, and their amazing products, together just is smart, especially in the course of the holiday season. Two Grammy Award winners, one recent holiday tradition.” 

The campaign launched on November 9 with a teaser video, and 7 individual sitcom-style episodes featuring a scenes of Cardi B and Patti’s family at holiday dinner will follow.

“Everyone’s favorite auntie and favorite niece have teamed up for some holiday cheer, and we all know that folks are going to like the 2 of them together,” says Patti’s Good Life co-founder and owner, Zuri Edwards. 

As previously reported by ESSENCE, Patti’s Good Life company is a runaway success. The brand food items are sold at Walmart and Goal, and has generated tens of millions in accordance with an earlier exclusive report by Forbes.

Gross sales hit nearly $200 million last 12 months, in accordance with the outlet, which is wrapped right into a royalty deal for the legend, meaning she takes home 10%. Using her original recipes for baked goods and desserts, LaBelle utilizes a factory do the the baking then sells the items to the massive box retailers for distribution. Her sweet potato pies and macaroni & cheese account for $85 million in sales alone, Forbes reported.

Similarly, Whipshots are an enormous hit amongst consumers as well.

As previously reported by ESSENCE in April 2023,  Whipshots had sold greater than 2 million cans in lower than two years and expanded into recent markets.

“We just went double platinum! We’re not fooling around after we say Whipshots is the very best,” Cardi said in a press release as reported by Billboard. “Boozy and delightful since day one, and two million cans later, there is no such thing as a slowing us down. I really like the fans supporting our brand – let’s keep this party going!”