Peach & Lily is hitting two major milestones at the identical time.

The brand, founded by Alicia Yoon, is commemorating its fifth 12 months in business at the identical time that it’s nearing $100 million in combined net sales with sister brand Peach Slices, based on industry sources.

“Though we’re hitting this scale, it’s only the start because we even have a good distribution and a good SKU count. There’s lots more expanding we will do,” Yoon said.

Peach Slices is sold in Ulta Beauty, Walmart and CVS Pharmacy. Peach & Lily is sold at Ulta as well. That brand is basically known for its hero serum, the Glass Skin Refining Serum, but Yoon said that serves as a gateway for consumers to experience the remaining of the business.

“Now we have the Power Calm Hydrating Gel Cleanser, the Wild Dew Treatment Essence, the Glass Skin Refining Serum and the Matcha Pudding Antioxidant Cream. Whenever you go to our shelves at Ulta, it’s the four-step glass skin routine, and all of those products do phenomenally well. They’re all fastidiously curated ingredients that work synergistically together, and now we have a really high loyalty and return to the brand,” Yoon said.

She attributes the brand’s success to its underlying philosophy. “I used to be consumer primary. I even have severe eczema and all the time needed to make trade-offs in skincare,” Yoon said. “I felt that I could have good superficial products that were soothing and hydrating, but when it got here to hard-hitting clinically potent and lively ingredients, that’s going to annoy my skin. For Peach and Lily, it’s about having powerful, lively skincare that’s made gentle for all.

“Glass skin epitomizes that after we launch newness, it ties back to this philosophy of how we approach our brands, which is achieving healthy skin holistically,” Yoon said. “We just launched our Copper Peptide Pro Serum, and what we’re saying is that you may have Glass Skin Refining Serum with hydration and calming ingredients, and you should utilize this recent one to tackle effective lines and wrinkles. It’s educating on how your skin works together holistically — you would like hydration for those peptides to go further.”

Yoon envisions the brand expanding internationally, on condition that each Peach & Lily and Peach Slices are largely only available within the U.S. “We do ship from our website, but it surely’s more limited. We’re not in retailers abroad,” she said.

Peach & Lily began as an e-commerce platform for Korean skincare within the U.S., but Yoon underscored that she’s pondering of promoting beyond the digital realm. To that end, she’s introduced an out-of-home campaign to commemorate the brand’s birthday.

“We all the time had a various set of promoting channels because you desire to be as accessible as possible,” Yoon said. “We do digital marketing, after all, but the variety is significant to meeting customers where they’re.