Petite Plume is expanding its executive team.

The luxurious sleepwear brand has appointed Fanny Quehe chief marketing officer, the primary to carry the position at Petite Plume. Quehe involves the brand with 15 years of experience working in luxury goods across fashion, beauty and jewellery.  

Prior to joining Petite Plume, Quehe held multiple positions at Chanel globally and within the U.S. Her last role at the corporate was on the worldwide retail innovation team, where she helped reimagine the long run of beauty retail and launched Chanel’s Atelier Beauté retail concept. 

Quehe reports to Petite Plume’s founder and chief executive officer Emily Hikade. 

“When she began Petite Plume, Emily Hikade was inspired by nostalgia which will be evoked by different triggers, but most frequently is a couple of feeling of connection to a moment, a spot, an individual,” Quehe said. “Because of this Petite Plume inherently resonates so deeply with its customer — and with me. The brand taps into their hearts and minds at probably the most meaningful and memorable moments of their lives. I’m excited by the thought of deepening those relationships while considering of revolutionary ways to create latest ones, but at all times with intention and purpose as we feature the business into its next phase of growth.”

Hikade launched Petite Plume in 2015 after working as an operations officer within the CIA for greater than 20 years. The sleepwear brand has turn into a favourite of celebrities like Gwyneth Paltrow, Kevin Hart, Miranda Kerr and others. It’s carried at retailers like Neiman Marcus, Saks Fifth Avenue and Nordstrom.

“We’re thrilled to welcome Fanny Quehe as Petite Plume’s first-ever CMO,” Hikade said. “Fanny is an completed marketer and retail strategist who understands the importance of constructing meaningful, lasting relationships between consumers and types as a growth strategy. Her customer-first approach will play a pivotal role in further elevating our brand experience at every touch point as we enter our next phase of growth.”