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3 Jul

Pharrell, Vernon, Tyga Enjoy Golden Hour at Kenzo Show

Pharrell, Vernon, Tyga Enjoy Golden Hour at Kenzo Show

Was there a red hat dress code on the Kenzo show in Paris on Friday night? You’d be forgiven for considering that, provided that Offset, Lil Tjay, Winnie Harlow, Kyle Kuzma and Evan Mock all turned up wearing some type of crimson headgear.

There was even a touch of the colour on Noah Cyrus’ hand-knit version, courtesy of her latest beau, a German designer for now only known to the general public as “Pinkus,” who sported a cream crochet balaclava of his own making.  

But should you’d left your personal outfit topper at home, worry not.

With golden hour lighting up the scene on the Seine and the Eiffel Tower as a backdrop, most were busy taking in a view that impressed even Tyga, whose recently dropped clip “Platinum,” with fellow rapper YG, had some classic San Francisco sights.

“That is great. You’ve got the Eiffel Tower there, you bought lots of good people. Paris is at all times a superb city and we’re on the water – can’t beat that,” said the “Rack City” rapper. “Nigo, he does it right [at] Kenzo.”

With a latest track dropping on July 14, or because the locals understand it, Bastille Day, fellow musical artist Lil Tjay was “attempting to feel at home” with a red beret. Although he’d been to Paris before, he considered this his “first and best time in Paris without delay – erase the last one!”

But for scores of fans, the one sight they wanted was Vernon. The 25-year-old rapper and K-pop star, a part of 13-member South Korean boy band Seventeen, was named the brand’s global ambassador on Thursday and arrived on the show amid a brouhaha where only his name may very well be heard.

After having crossed one bridge with a bang this week, Pharrell Williams arrived with wife Helen Lasichanh and son Rocket to take his seat on the one chosen by the Kenzo artistic director.

The “Blissful” star, who made his debut as menswear creative director for Louis Vuitton on Tuesday, had been spotted wearing Kenzo shirts during every week chockablock with events he masterminded – to the purpose that one editor quipped that town might as well call itself “Pharris.”

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