TIME OUT:  Philipp Plein hosted a sublime cocktail party on Friday evening on the Hôtel de Crillon during Paris Men’s Fashion Week to disclose his latest Spectre watch line.

In one in every of the grand, gilded rooms, set to live classical music, the Skeleton Spectre and Spectre Chronograph were on display in real life and thru holograph displays. Visitors could also see the campaign for the brand, fronted by motorsport great Eddie Jordan.

“I like cars, I like watches – [they’re] machines,” said Plein. “One is a Time Machine and the opposite is a racing machine and so they are very technical.”

Plein himself is a longstanding watch collector and launched his first watch collection greater than a yr ago, with licensee Timex’s luxury division.

“This was for Timex essentially the most successful watch launch of the last two years,” claimed Plein, for whom the bestseller in 2022 was the Skeleton watch.

The brand new model, which he designed, is less sporty than its predecessor.

“It’s more elegant,” said Plein, pointing to the flat case. The designer poured his brand’s codes into the model. As an illustration, Spectre’s face is a hexagon, just like the shape of Plein’s logo, and there’s his signature skull inside, together with the automated movement.

“This can be a watch you wear with a suit,” he continued.

Plein himself was wearing a tux with the timepiece, which is available in metals reminiscent of pink gold and steel. The Spectre, out starting in February, will likely be priced at around 790 euros.

Plein expects his watch business will pull in 20 million euros in wholesale turnover this yr, versus 8.9 million euros in 2022, when there have been stock issues.

 “Spectre” holds great cachet. It was the name of the 24^th James Bond film, and can also be the moniker of the subsequent Rolls-Royce model.

“I’m a Rolls-Royce fan, too,” said Plein. “I actually have 4 Rolls-Royces.” And, he’s ordered the Spectre, making five.

But back to timepieces. Next up for Plein will likely be an exclusive Swiss-made model, called Crypto King, with a retail price range from 2,000 euros to 4,000 euros.