Fashion brands are truly grasping the fantastic thing about the watch world, where everyone can contribute to the expansion of its universe. Most fashion brands attempted the horological adventure after they entered the category as outsiders within the ’70s. Since then, few have made a big mark and infrequently accept offering easy “accessories” to enrich their fashion lines. 

Following its regular success of fashion watches with its license partner, Timex Group, now the highlight is on Philipp Plein, which has launched an inaugural line of luxury timepieces.

The timepiece collection, which was unveiled at Watches & Wonders last March, kicked off Plein’s first “phygital” project, which boasted a spread consisting of eight Crypto King and 6 Crypto Queen timepieces, each paired with an NFT art piece by artist Antoni Tudisco.

As for the watches themselves, the Crypto King is available in a 55 x 45 mm case featuring a double-layer see-through dial with Plein’s signature 3D skull design, a see-through caseback, and a double-dome sapphire crystal with anti-reflective coating, with a Landeron 24 skeleton Automatic Movement (Swiss made) — with color options including shades of red, black, fumé and lime, with frosted or transparent silicone or PU straps, and a further strap in silicone and real Alligator leather.

The Crypto Queen, which is available in a forty five x 35 mm case, complements the gathering with a sleek silhouette and diamond-adorned see-through dial, pastel colours and its most distinguishing feature — the hexagonal architecture of its dial that reveals the Swiss made skeleton movement — rounded off with straps in black, aquamarine or dark brown silicone with anti-dust coating.

Adding to the “phygital” experience, the watch is available in a high-end box set with a digital screen playing the most recent promoting campaign by Tudisco. 

Because the timepieces proceed on tour, with stops last week in Recent York City on the designer’s Manhattan penthouse, and on the Waldorf Astoria hotel in Los Angeles, the Swiss-made capsule will likely be exclusively sold at Philipp Plein events across the globe and by appointment only, with pending stops in Las Vegas, London, Paris, Singapore and Monaco.