Peach Slices Skincare has landed some recent digs. 

The acne-oriented, affordably priced sister line of Peach & Lily, Peach Slices is rolling out to greater than 3,300 Walmart stores nationwide.

“For Peach Slices, it’s so necessary to be sure that that our products are as accessible as possible, each when it comes to pricing and when it comes to where you possibly can shop them, without compromising quality,” said aesthetician-turned-founder Alicia Yoon. “Walmart is the largest retailer on the earth; we wanted to be there.” 

Also available at CVS, Amazon and Ulta Beauty, Peach Slices’ product range includes an array of cruelty-free cleansers, serums, patches, masks and creams which seek to deal with the needs of acne-prone, textured and sensitive skin, with a lighthearted M.O. that forgoes the overly formal, impersonal feel that clinical skincare often telegraphs. 

This approach is among the many central draws of the brand — which mainly targets a Gen Z consumer and ranges in price from $4.99 for a box of 30 blemish patches to $56 for the Redness Relief Trio, which incorporates a cleanser, azelaic acid serum and a moisturizer. 

“Your skincare routine is day by day, and no one desires to feel like they’re going to the doctor each day,” Yoon said. “Along with being focused on clinical solutions, we also think it’s so necessary for skincare to feel fun, and never like a chore.” 

Having grappled with eczema for many of her life, Yoon knows firsthand that such conditions often run greater than skin-deep. She began Peach Slices with the aim of catering to the emotional needs that arise when coping with difficult skin. 

“I sort of felt like a variety of the [eczema] solutions that I’d find made me feel like I used to be just walking out of a physician’s office — it was just so heavy and serious,” Yoon said. 

“We tackle tough skincare problems with easy solutions,” she said of Peach Slices, which counts snail mucin, niacinamide, tea tree oil and salicylic acid amongst its star ingredients. “My skin might need something different within the winter versus in the summertime, or on a day that I’m more stressed versus not, so we imagine in offering a bevy of those energetic ingredients as a part of your toolkit.” 

Yoon didn’t comment on the brand’s sales, but industry sources estimate Peach Slices, which is among the many top 10 mass skincare brands at Ulta, is on target to do $50 million in retail sales in 2022. 

“I feel the pimples category is becoming really dynamic as persons are beginning to think more holistically about their skin,” Yoon said, adding that recent innovations from Peach Slices are on the horizon for 2023. 

Also a priority for the brand because it expands is investing in consumer education.

“We’re focusing rather a lot on education this coming 12 months, but in a really fun way, like with snackable bites,” said Yoon, explaining that the brand goals to distill significant findings from studies into easily ingestible 15-second videos that equip consumers with skincare knowledge — one other means through which it seeks to maintain accessibility on the fore. 

“Having those digital conversations is so necessary,” Yoon said. “We’re digital marketing-heavy, but our channel strategy is that we imagine within the brick-and mortar-experience because skin issues are ubiquitous, and we wish people to have the ability to ubiquitously shop us wherever.”