PLAN CC: Plan C and retailer 10 Corso Como have joined forces for a capsule collection of bags.
For the occasion, the brand founded by Carolina Castiglioni has tweaked its signature canvas tote style by mixing its Pili and Bianca hand-sketched characters — which were conceived by Castiglioni’s daughter Margherita to portray her brother Filippo and friend Bianca — with 10 Corso Como’s distinctive graphic pattern designed by American artist Kris Ruhs.
Available in two sizes and retailing at $400 and $540, the cobranded, black coated cotton bag hit the shelves of 10 Corso Como locations in Milan and Seoul, in addition to at Plan C online stores and boutiques in Asia, on Wednesday. Specifically, the brand operates a flagship at Tokyo’s famed From 1 constructing in the luxurious Aoyama district in addition to shops-in-shop at Isetan in Japan and on the Galleria mall in Korea.
The daughter of Marni’s founders, Castiglioni launched Plan C with the support of her father Gianni and her brother Giovanni in 2018, after a decade of developing special projects for her family’s business. Renzo Rosso’s OTB took full control of Marni in 2015 and the Castiglioni family exited the next yr.
Castiglioni hinged Plan C on utility- and sport-inflected styles with a touch of unpredictability, the duality of discreet and daring elements and an ideal color sensibility — a trait that has all the time run within the Castiglioni family.
The corporate is headquartered in the guts of Milan, in a design apartment where the founder’s great-grandmother created the fur company Ciwifurs within the early ‘60s, which became a well known licensee for several designer brands. Plan C presents its collections to buyers and press there, including the most recent fall 2023 lineup unveiled earlier this month, and in addition hosts events in the course of the city’s fashion and design weeks.
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