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19 Apr

Prada and Miu Miu Top Lyst Index Hottest Brands List

LONDON — Prada remained at the highest spot in the newest quarter of the Lyst Index’s hottest brand list, while its sister brand Miu Miu climbed to second for the period between January to March, which is that brand’s highest rating for the reason that list began.

In accordance with data gathered on the London-based shopping platfrom, searches for Prada went up 22 percent this quarter, with sunglasses being the largest category increase as searches jumped 56 percent over the quarter.

Backstage at Miu Miu RTW Fall 2023

Vanni Bassetti/WWD

The rise in popularity for Miu Miu could be largely attributed to the high demand for the pocket bag, a second collaboration with Latest Balance and a trend-setting Paris Fashion Week show featuring Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain on the catwalk.

Versace saw the largest jump in rating this quarter, landing in eighth place. It was boosted by the brand’s fall 2023 show in Los Angeles on Oscars weekend, and subsequent red carpet appearances from the likes of Lady Gaga, Ariana DeBose and Kerry Condon.

Full ranking of the Lyst Index Hottest Brands List

Full rating of the Lyst Index Hottest Brands List.

Courtesy of Lyst

Meanwhile, with a creative director reshuffle, Gucci’s rating dropped to ninth place, the bottom in history. Balenciaga, which has still not recovered from a slew of controversies last 12 months, was in 18th place within the rating.

Newcomers on the list included Skims and JW Anderson, landing at seventeenth and twentieth place, respectively. Within the period, searches for Skims on Lyst increased 30 percent. Anderson became the third designer, after Virgil Abloh and Miuccia Prada, to have two brands on the rating in the identical quarter.

Hottest products list in the first quarter of 2023, by the Lyst Index.

Hottest products list in the primary quarter of 2023, by the Lyst Index.

Courtesy of Lyst

By way of the most popular products rating, Uniqlo’s shoulder bag, which retails for under $20, snatched the highest spot. Because the least expensive product to ever be featured within the Lyst Index, the style went viral on TikTok, generating greater than 59 million views on the platform.

Rick Owens’ Kriester sunglasses was the second most in-demand item within the quarter, because it was worn by the likes of Shannon and Shannade Clermont and Lotta Volkova, while Skim’s sculpt bodysuit was the quarter’s third hottest product.

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