MILAN — Prada Mode shall be traveling to Tokyo on May 12 and 13.

The ninth iteration of the architectural and cultural activation will happen in association with the Tokyo metropolitan government and the Teien Art Museum, one in all Japan’s fundamental institutions.

Prada Mode Tokyo shall be hosted and curated by award-winning architect and longtime Prada collaborator Kazuyo Sejima, the director of the Teien Art Museum. Amongst others, for the “Prada Invites” project in 2019, Sejima, along with Cini Boeri and Elizabeth Diller, was asked to reinterpret the label’s signature nylon material.

“This can be a latest form of connection and conversation wherein architecture, garden, art and music turn into one,” said Sejima of Prada Mode Tokyo. “This event represents the chance for the museum to turn into a latest public space.”

Tokyo-based architect Sejima in 2010 was the primary woman to be named curator of the Venice Biennale of Architecture.

In 1995, along with Ryue Nishizawa, she founded architectural studio SANAA (Sejima and Nishizawa and Associates). Her own works include House in Plum Grove; the Inujima Art House project, and Japan Women’s University Mejiro Campus. SANAA’s fundamental works include the twenty first Century Museum of Contemporary Art in Kanazawa; the Rolex Learning Center; the Bocconi University Latest Urban Campus; La Samaritaine, and the Sydney Modern Project, amongst others.

Prada Mode Tokyo will include music performances, conversations, a tea ceremony and original workshops, amongst other activities.

In November of last 12 months, Prada Mode headed to Dubai with a reprise of Damien Hirst’s “Pharmacy” installation on the ICD Brookfield Place, a skyscraper designed by Foster + Partners in the center of town’s International Financial Centre.

As reported, the inaugural Prada Mode was staged during Art Basel Miami Beach in 2018. The next 12 months the format touched down at Art Basel Hong Kong and Frieze London, while in 2020 Prada brought the members club to Paris and to Shanghai, where the brand invited producer, director and author Jia Zhangke to rework the Prada Rong Zhai villa with a site-specific installation called Miàn based on his cinematic work.

In 2021, the COVID-19-disrupted edition in Moscow was held in December, while in February 2022  the format touched down in Los Angeles during Frieze featuring a collaboration with artist Marine Syms.

Past iterations featured works and installations by several artists, directors and photographers, akin to Theaster Gates, Jamie Diamond, Kate Crawford and Trevor Paglen, Jia Zhangke, along with Hirst and Syms.