Within the grand scheme of your makeup routine, a transparent brow gel isn’t necessarily the part that can get pulses racing. But once you find the appropriate one — which, for me, means one which lifts every last hair right into a flawlessly fluffed-out position after which keeps them there with none flaking — it may possibly be surprisingly thrilling. Currently, it’s the Profit Fluff Up Brow Wax that has me all worked up.

Profit calls this product a “clear and creamy flex-wax,” which, because the name implies, is supposed to present your eyebrows a natural, fluffy look. So as to add to the oh-this-is-just-how-good-my-brows-always-are illusion, it has a matte finish and 0 of the crunch that comes with quite a lot of my other long-lasting gels. Cosmetic chemist Laura Lam-Phaure attributes the natural finish to dimer dilinoleyl dimer dilinoleate (say that only one time fast). She says that is more ceaselessly present in foundations which have a “dewy” finish, but on this case, it likely “helps provide a more natural finish to the brows, versus something incredibly matte like a hair pomade or shiny/glossy like a hair gel.”

It also incorporates ingredients like jojoba seed oil and argan oil which might be good to your hair and skin, which might only help the state of your eyebrows. Lam-Phaure calls out the inclusion of arginine as notable as well. “Arginine may function as a superb skin conditioner and moisturizer,” she says. While you would possibly primarily associate shea butter with moisturization, Lam-Phaure says it likely plays one other role on this formula too: “Shea butter has a low melting point, which implies it may possibly hold the hair [in place] while not making it feel crunchy.”

While I’ll use Fluff Up by itself just to present my brows slightly shape on my “no makeup” days, I’m more more likely to use it as a second step after I barely darken and fill in my naturally blonde eyebrows with a brilliant thin brow pencil — specifically, in these photos, I used Benefit Precisely My Brows Eyebrow Definer. (A trick I learned years ago from Jared Baileya long-time global brow expert for Profit, is that you would be able to also apply your gel first so your hairs stay in place when you fill within the sparse spots with a pencil.)  The Fluff Up applicator is slightly spooley that’s stiff enough to brush up all my brow hair with just a pair swipes but sufficiently small to return in and tame individual, more unruly hairs as well. I may need to reapply it if I’m going out for dinner after work, but it surely doesn’t need any touch-ups throughout the day, despite feeling soft and versatile on my face.

I’m not the one Allure editor who loves these items; we’re such big fans we gave it a Better of Beauty Award this yr. You possibly can get your personal tube for $36 at Nordstrom, Ulta Beautyand benefitcosmetics.com.