PARIS — Family-owned Spanish beauty and fashion company Puig has named Eugenia de la Torriente as its chief communications officer, a newly created position that became effective Oct. 1.

De la Torriente is now accountable for the group’s internal and external communications, and reports to Marc Puig, Puig chairman and chief executive officer.

De la Torriente was formerly managing editor of El País, where she oversaw the humanities, lifestyle and culture sections and supplements. Prior to that, she served as Vogue Spain and Harper Bazaar Spain’s editor in chief. De la Torriente penned “Puig, 100 Years of a Family Business,” which was published in 2014 by Assouline.

“Eugenia brings 24 years of experience in journalism, image creation, storytelling, strategy and communication, in addition to high expertise managing teams and leading creative projects with a business deal with all types of platforms and channels,” Puig said in a press release Thursday.

“I’m proud to develop into a member of a family project that has focused on creativity and responsibility for greater than 100 years,” de la Torriente stated. “Puig is a story of passion and innovation and being a part of this legacy is a really exciting skilled challenge.”

How Puig’s corporate communications structure is specifically comprised now under de la Torriente couldn’t immediately be learned. Puig had no comment.

Puig is an organization with owned and licensed brands in the wonder and fashion industries. Its portfolio includes labels akin to Jean Paul Gaultier, Carolina Herrera, Dries Van Noten, Byredo and L’Artisan Parfumeur.