Ben James will probably be well dressed when he tees up on the Travelers Championship tournament this week.

The University of Virginia sophomore has signed an NIL agreement to develop into a Puma ambassador. Consequently, he’ll wear Puma shoes and apparel at his tournaments including the Travelers, which is being played on the TPC River Highlands course in Cromwell, Connecticut. James, who’s a Connecticut native, received a sponsor’s exception to participate.

Currently ranked third within the Golfweek Collegiate Rankings and number 4 within the World Amateur Golf Rankings, James won five times as a UVA Freshman, and earlier this month, received the Phil Mickelson award for most eminent freshman. He was also named a First Team NCAA All-American and a member of the Arnold Palmer Cup team.

“Ben is one in all the highest amateurs on the earth today and we’re excited to have him join the Puma family,” said Dan Ladd, president of Cobra Puma Golf. “Ben is a really impressive student athlete, and we stay up for supporting him on his journey through collegiate and amateur golf.”

James is just not the one NIL athlete to be signed by Puma. The sports brand signed 10 soccer players, golfers and basketball players in the autumn of 2022, including highschool hoop stars and twin sisters Mia and Mya Pauldo, and San Ysidro higher schooler and basketball phenom Mikey Williams.