Rado’s Centrix design is getting a refresh – enhancing the brand’s signature DNA with latest elements, modern production techniques and harmonious aesthetics.

Importantly, the Rado brand’s story begins in 1917 with the founders’ motto stating, “if we are able to imagine it, we are able to make it. And if we are able to make it, we’ll do it!” The slogan holds true in Rado’s practice today and has inspired many exciting, unique designs and material developments, including its pioneering of the usage of ceramic within the watchmaking category, which have earned the brand a fame as “Masters of Materials.”

It is that this pioneering spirit for design and material innovation, Adrian Bosshard, Chief Executive Officer at Rado, told Fairchild Studio, that has continued to set Rado apart within the industry. And while there are various key moments in Rado’s history, Bosshard said to grasp the corporate’s DNA, he looks at three specific launches that highlight true innovation.

“The 12 months 1962 marked the launch of two very necessary product families,” said Bosshard. “The DiaStar Original, which was the primary scratchproof watch, combining hard metal and sapphire crystal, and the Captain Cook, which was one in all the primary waterproof diving watches. Shape and material innovation made each products true icons. The third milestone was in 1986 after we produced the primary watch (the Integral) with high-tech ceramic bracelet links.”

As the corporate has continued to grow and innovate, nonetheless, one other model involves mind – a real testament to Rado’s detailed approach to evolution: the Centrix.

Originally introduced in 2010, the Rado Centrix is inspired by the sensuous contours of the windswept great thing about the desert with shades of gold, ochre and brown. The design’s edge-to-edge sapphire is elegant and recognizable and has grow to be a vital pillar within the Rado portfolio, representing timeless and classical beauty.

“The Centrix transmits grace and sweetness and speaks to confident women which are in search of a classy design within the watch adorning their wrists,” said Bosshard. “The Rado customer is looking for an exclusive and unique product that stands out and appreciates the large watchmaking competence and material innovation that’s infused in every one in all our timepieces.”

The brand new Centrix is stuffed with luxurious gusto. In every aspect, the design embodies the essence and meaning of the adage, “simplicity is the soul of elegance.”

While still representing these same attributes, today’s Centrix model has much evolved and has been given necessary upgrades in all elements comparable to movement, crystal, case shape and dial. Visual harmony has been finely revisited at every stage of the redesign process, with lugs and bracelet elements have been gracefully adapted to case contours throughout.

The emblem is barely larger in the brand new design than previously and reintroduces the “Jubilé” inscription on models that carry precious stones on their indices. Furthermore, the vertical sides of the case are not any longer plainly cylindrical but beautifully rounded, to flow and match the gentler overall design and easily merge right into a redesigned case back, with latest geometry and fewer markings, in addition to a laser-engraved serial number.

Continuing to look at the fantastic thing about the desert, the most recent design brings a softer, more sensuous approach that whispers of dunes and desert memories. Immediately identifiable is the brand new, barely spherical and rounded-edge sapphire crystal and a softer, rounded crystal that’s bonded flush with the case and replaces the previous sharp edge.

With more gently rounded contours, Rado describes the brand new Centrix as probably the most elegant yet, also highlighting its unmatched precision and reliability because of state-of-the-art movements in each the automated and quartz versions of the product line.