MILAN — When Ralph Lauren opened its latest store on Milan’s pedestrian-only, cobblestoned Via della Spiga in 2021, complete with The Bar at Ralph Lauren for casual and fantastic dining experiences that rapidly became a hot ticket on the town, it was clear the American luxury brand was searching for to bring a touch of the American lifestyle to town, not only fashion collections.

Now, to coincide with Salone del Mobile and Milan Design Week, that lifestyle ambition has come into further focus because the brand has covered the flagship’s five-story facade in a variety of designs drawn from the Ralph Lauren Home collection’s textiles offering.

Rendered in a rather faded, watercolor-like patchwork dominated by soft reds, pinks, dusty blues and cream, the installation builds on the themes in the house textile range.

Grouped in families, it includes Archival Florals for botanical patterns; Archival Traveler for ikat and wild animal motifs; Blue Book, dedicated to regimental stripes and nautical graphics rendered in myriad blue nuances; Linen Library, a number of Belgium-made textiles; the very on-trend Neutrals with subtle fashion-derived patterns done in cream and ivory whites in addition to black-and-white combos, and the Palazzo range, with velvets, damask, and wool plaids, the latter further expanded within the namesake range that features tattersall and checkered motifs.

The courtyard area of The Bar at Ralph Lauren has also been reimagined, decked in textiles from the house range, which appear on cushions, tablecloths, lantern lamps hanging from the pergola and curtains framing it. In honor of Milan Design Week, The Bar has also introduced a latest cocktail to its list, called RL and made with a lavender-infused gin sour.

A gelato cart run by Milan’s well-known Gelateria Umberto 1934 and café tables dot Via della Spiga, where the brand also runs a childrenswear store equipped with a lemonade stand throughout the week.