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The center wants what it wants, and without delay, ours are beating for Selena Gomez’s latest beauty launch. Rare Beauty’s Soft Pinch Tinted Lip Oil debuted just over a month ago, and WWD Shop editors put it through rigorous testing to pen this honest review.

Lip oils are a trending category for lip care. In keeping with a Glimpse trend report from February 2023, web searches for lip oil have increased 116 percent up to now yr. On TikTok, #LipOil has garnered over 1.4 billion views up to now. Mix this increased interest in lip oils with the Gomez’s star power, and Rare Beauty’s Soft Pinch Tinted Lip Oil has change into a roaring success since launching in late March, with nearly 295 million views on TikTok and a handful of shades already selling out.

But here’s the thing: This Rare Beauty lip product launch isn’t your typical glossy, clear lip oil. The feel is distinctive — you’ve to feel it to completely understand — and the colour payoff is wealthy. These qualities grabbed our attention when product samples landed our desks on the WWD offices a month ago, and we’ve been testing this lip oil ever since. Our testing review includes all the main points it’s worthwhile to determine if Rare Beauty’s Soft Pinch Tinted Lip Oil is price incorporating in your lip color wardrobe, plus more information on the formula’s key ingredients, color payoff, and wear time throughout the day.

Ahead, a breakdown of our month-long testing experience with Rare Beauty’s latest tinted lip oil.

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Rare Beauty Soft Pinch Tinted Lip Oil: Editor Testing Review

4 WWD Shop editors have been testing Rare Beauty’s Soft Pinch Tinted Lip Oil over the course of a month. Should you’re available in the market for an almost translucent oil that drenches your lips, this isn’t it. Reasonably, the Rare Beauty Tinted Lip Oil is more like a hydrating sheer stain. Each of our testers agree that this lip oil has a confounding feel — the feel is sort of a wet balm at first swipe, then it dries right down to mimic a classic hydrating lipstick or stain. We test quite a lot of lip oils, and we’ve never come across one which feels so cushiony and delivers such long-lasting color.

In your lips, Rare Beauty’s Soft Pinch Tinted Lip Oil has a slight sheen versus a high-shine effect you get from lip glosses. Should you want a bit of more shine, simply wait for the initial shine to fade and layer on a gloss or balm. We were capable of top off the lip oil with many alternative balms and glosses without misplacing the pigments.

Rare Beauty’s Soft Pinch Tinted Lip Oil applies like butter on hydrated lips, but it may settle into advantageous lines in case your lips are chapped or extra dry. (We had great results using our greatest lip scrubs and a light-weight lip balm before application.) Our testers also noted that the lip oil fades evenly throughout the course of the day you wear it. No streaks or uneven flecks of color — only a stain that slowly vanishes throughout the hours after application. Once the initial sheen has faded away, the lip oil doesn’t transfer or smudge while sipping and snacking.

Over the course of our month-long testing period, our editors haven’t noticed the formula dry out within the tube. We’re loving this Rare Beauty Lip Oil for long days on the office or big nights out — it doesn’t budge and leaves your lips looking flushed and healthy.

Is Rare Beauty’s Soft Pinch Tinted Lip Oil Value It?

This $20 tinted lip oil is pricier than your average drugstore lip glosses and balms, but you’d be hard-pressed to search out an analogous multitasking lip product at a lower cost. And since the Rare Beauty Tinted Lip Oil is so highly pigmented, only one dab is plenty to coat your lips. Our testers note that the lip oil leaves a residual stain that lasts for as much as six hours, so reapplication is solely personal preference.

Beyond versatility and a long-wear finish, Rare Beauty’s Soft Pinch Tinted Lip Oil also is available in a tightly edited range of eight shades. The colours run the gamut of gorgeous peachy pinks to mauves and rosy browns. You may’t go fallacious when choosing a shade — that’s, for those who can get your hands on one.

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Meet the Creator

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing concerning the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested a whole bunch of products during her time as a beauty editor, so she’s well-versed in choosing the products that make a meaningful difference in your skin and hair. Sullivan tested each color shade of Rare Beauty’s latest tinted lip oil, including her favorite color shade Hope.

Meet the Rare Beauty Lip Oil Product Testers

Adam Mansuroglu is the Director of Commerce for Fairchild Media Group, each writing and top editing stories in WWD’s Shop vertical. Prior to his current role, the Brooklyn native has covered men’s and girls’s fashion, footwear, beauty, and lifestyle trends for over 12 years. His writing and reporting has been featured in various publications equivalent to Cosmopolitan Magazine, Men’s Health Magazine, and Out Magazine. From splurging at beauty stores to repair teen pimples woes to years of previewing trending latest products for editorial review, Mansuroglu has all the time thoroughly enjoyed testing the Rare Beauty Soft Pinch Tinted Lip Oil in color shades Joy and Glad, and he loved that only a tab of product could make his lips pop with color for over five hours.

Nikki Chwatt is the Style Commerce Editor for WWD and Footwear News, where she each writes and edits stories on the newest clothing, accessory, and shoe must-haves. As a Latest York City resident, she’s garnered a love for handbags, shoes, and garments in addition to beauty and skincare products that may keep her skin protected through the changing seasons. In consequence, she has tested many beauty products — including this lip oil from Rare Beauty in Affection and Serenity color shades — to see which of them work agree for her skin and hair type, and which may fit higher for others with different needs.

Olivia Cigliano is the Commerce Author and Producer at WWD and Footwear News. She is a Latest York City-based fashion and lifestyle author, riding the heart beat of trends and digital culture. Her previous bylines will be found on CR Fashion Book and Elite Day by day. When she’s not writing shopping content at WWD and FN, she will be found testing several makeup products present in the WWD office or at her local Sephora, including this latest tinted lip oil from Rare Beauty.

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