MILAN — Italian retailer 10 Corso  Como has appointed Gianluca Borghi chief executive officer, tasked with the expansion of the concept store brand worldwide.

Borghi was previously vice chairman of retail North America at Montblanc, based in Latest York. During his profession he has held executive roles in retail, digital business and wholesale at Gucci, Pomellato, Boucheron and Rinascente in Paris, Milan and Latest York. He was most recently a member of the manager committee North America at Montblanc parent Compagnie Financière Richemont. Borghi succeeds the late Donato Maino.

“Finding the manager capable of lead 10 Corso Como on its strategic development has been a primary goal and it took some time, and we’re delighted that Gianluca Borghi has accepted this latest challenge,” said Tiziana Fausti, president of 10 Corso Como.

Borghi said he has “long admired 10 Corso Como as some of the iconic players in the posh, fashion and art industry,” expressing his “deep affection for its storied heritage” and the “ambitious plans to speed up growth” of the concept store.

10 Corso Como, founded in 1991 by Carla Sozzani, is situated in and identified with the road of the identical name in Milan and has contributed to the event of its neighborhood. The address includes the shop, a restaurant and café, a gallery and a bookshop.

Fausti took over 10 Corso Como in 2020, kicking off a latest phase for the shop and aiming for international and online expansion. She is the founding father of the namesake luxury multibrand store within the Italian city of Bergamo and chair of its parent Holding Exor (to not be confused with the Agnelli family’s Exor NV).

Following the opening of a ten Corso Como pop-up in Tuscany’s high-end resort Forte dei Marmi last 12 months, a pop-up is opening on Saturday in Sardinia’s luxury Forte Village resort.

It’ll carry a number of accessories and bags, the ten Corso Como logo collection, the house design collection and a beachwear line. Carryover products might be presented in small exclusive co-branded editions.

Forte Village in Santa Margherita di Pula in South Sardinia was established in 1970 by Sir Charles Forte.

Also, 10 Corso Como has partnered with yacht maker Baglietto, which has over time inspired collections of clothes and furniture, on a project open to young creative talents.

In view of its a hundred and seventieth anniversary, which might be celebrated in 2024, the yacht company is launching “Officina Baglietto,” which goals to discover and train young generations of creatives in the posh market through 4 programs dedicated to fashion, jewelry, furnishings and nautical.

The programs will include collaborations with Fausti and 10 Corso Como for the style segment; the product design sector is under Nicholas Bewick, architecture art director at studio AMDL Circle; the jewellery is overseen by Rosa Maria Villani, coordinator and accountable for the School of the Art and of the Medal for the Polygraphic Institute and State Mint, and boating involves Francesco Paszkowski, for greater than 30 years the reference designer of Baglietto shipyards.

The project is curated by YACademy, the design academy based in Bologna, which is a prestigious post-graduate institute.

The applications for the project will end during October and the project will start in December.

Further developing its food offer, 10 Corso Como is launching two gastronomic projects: a line of pasta, rice and chili oil, as a part of the 20-year collaboration with Galateo & Friends, founded by Marco Bonaldo.

“The story I tell is my story, it’s the eagerness for product and research, the love for fashion, the taste for discovery,” said Fausti. “I actually have been involved in fashion for greater than 4 many years, and it seemed the time had finally come to increase the taste for beauty in fashion to the goodness of a pasta, rice and an Italian 10 Corso Como oil.”

The artisanal tagliolini are created from durum wheat semolina and eggs. The paccheri’s large-format pasta is marked by fresh wheat germ and processed within the Tuscan countryside of Pisa.

Effective Italian Carnaroli rice is produced within the Vercelli countryside, particularly suitable for risottos. There may be also a proposal of black rice within the Artemide variety produced on ecological farms near Novara.

While the shop has carried olive oil with Galateo & Friends before, the Ardente chili oil combines the Ligurian extra virgin olive oil from olives grown in Arma di Taggia, Liguria, near Imperia, with dehydrated whole hot chili peppers.