Rihanna will perform at next 12 months’s Super Bowl LVII Halftime Show, the NFL confirmed Sunday.
The news was revealed when each Rihanna and the NFL tweeted a photograph of the singer and performer holding a football Sunday afternoon. The NFL’s Tweet, said “Let’s Go _ @rihanna @rocnation #SBLVII @AppleMusic, @NFLonFOX,” while Rihanna’s Tweet just showed her holding the NFL football.
The singer, who also has the Fenty Beauty makeup line along with Savage x Fenty lingerie line, joins such musical stars as Prince, Beyoncé, Lady Gaga, Madonna and Jennifer Lopez, who’ve done Super Bowl halftime shows. Last 12 months’s halftime performance featured Dr. Dre, Snoop Dogg, Eminen, Mary J. Blige and Kendrick Lamar.
This 12 months the halftime show may have Apple Music as the first sponsor, replacing Pepsi. The 57th Super Bowl will happen at State Farm Stadium in Glendale, Arizona on Feb. 12, 2023.
Rihanna is each managed by Roc Nation and signed to its record label. Last February’s halftime show was the third one under Roc Nation’s guidance.
“We’re thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once in a generation artist who has been a cultural force throughout her profession. We stay up for collaborating with Rihanna, Roc Nation and Apple Music to bring fans one other historic Halftime Show performance.”
Rihanna’s acceptance to perform is a change of heart for the singer, who was among the many artists who declined invitations to perform in support of Colin Kaepernick, the previous 49ers quarterback, who accused the league of blackballing him due to his kneeling in the course of the national anthem to protest police brutality toward Black people. He hasn’t found a recent team since he became a free agent in March 2017.
Rihanna’s business endeavors have been heating up as well. Last month, Rihanna said Savage x Fenty could be entering into loungewear. She launched a choice of “elevated basics,” similar to joggers, hoodies, T-shirts, onesies, slips, tank tops, shorts and leggings, together with a campaign demonstrating how consumers can “take these suits from the sofa to the streets.”
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