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21 Nov

Rihanna’s Fenty Beauty Is The World’s Biggest Celebrity Beauty

Rihanna’s Fenty Beauty Is The World’s Biggest Celebrity Beauty

Image courtesy of Fenty Beauty

Congratulations, Ms. Fenty. Rihanna’s $582 million dollar beauty brand, Fenty Beauty, is essentially the most successful celebrity beauty brand on the planet. In accordance with Cosmetify, Rihanna’s Fenty Beauty is ranked number one ahead of Kylie Cosmetics since 2021. 

The makeup brand made Rihanna a billionaire in 2018, the identical 12 months she founded her lingerie brand Savage X Fenty. Nonetheless, recent news revealed that Rihanna has relinquished her role as CEO of the lingerie brand. Now positioned as the manager chair of Savage X Fenty, the singer can concentrate on her record growth as CEO of Fenty Beauty.  

Earlier this 12 months, Rihanna made headlines after she demonstrated her Fenty Invisimatte Easy Setting and Blotting Powder during her iconic performance (and pregnancy reveal) on the SuperBowl LVII. The three-second brand cameo is estimated to have increased the media brand value of Fenty Beauty by $5 million, per Cosmetify. 

Forbes reports Fenty Beauty is valued $2.8 billion, with CEO Rihanna owning 50 percent of the corporate’s value. With an annual revenue of $582 million dollars and greater than 12 million followers on Instagram, Fenty Beauty quickly expanded as the preferred beauty brand within the industry. 

“Fenty Beauty by Rihanna was created for everybody: for ladies of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the actual reason I made this line,” Rihanna said in an announcement to LVMH.

Established back in 2017, Fenty Beauty gained recognition for his or her icon product Pro Filt’r Longwear Foundation. With an intensive range of fifty inclusive shades, this product solidified Fenty Beauty’s position inside the beauty industry. This achievement got here after years of Rihanna personally testing the product behind the scenes, during her performances, and as a component of her on a regular basis life.

Starting from inclusive lingerie sizes to a wide selection of foundation shades, the inspiration of Rih’s multi-faceted success lies in her commitment to inclusivity. With Fenty Beauty, Rihanna established a cosmetics enterprise with the goal of ensuring that “women all over the place (feel) included.” Her success is shared as a 50-50 three way partnership with LVMH, the French luxury conglomerate tasked with overseeing Rihanna’s brand ventures.

Fenty Beauty is the wealthiest brand on Cosmetify’s top 10 rating for 2023. From trending latest launches to weekly beauty tutorials, Fenty Beauty has received an overall rating of 9.76 out of 10 maintaining their primary rank once more.

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