Since landing on the Fashion East line-up in early 2021, hrh founder Hannah has established her label as one in all London’s most enjoyable accessory brands. Starting out with fun signature scrunchies, seen on the likes of Shygirl and Charli XCX, in addition to poppy pieces like mini bags and statement sunglasses, Hannah soon tapped into swimwear, along with her subversive co-ords consistently spotted up and down the timeline.

Now, she is on the brink of drop her SS23 collection, which, because the sun continues to set at approx. 1.30PM on daily basis, can have you counting down the times until summer. For this offering, Hannah once more channelled her background as a gymnast, clashing 80s swimsuit silhouettes and competition styles with Y2K indebted prints and motifs.

“My inspiration for 2023 was very much a homage to gorgeous girls in all their forms,” Hannah explains, speaking on her influences for her recent collection. “I also really got right into a pageantry black hole where I used to be really inspired by the ceremony around those events, comparable to the bikinis with sashes excessive and the very OTT gushing acceptance speeches. I desired to create something joyful and stuffed with levity.”

Now getting its big debut via a campaign shot by Francesco Nazardo, Hannah accredits his ability to to capture beauty while still keeping things “playful and intriguing all of sudden” as her reason for getting him on board. The star, meanwhile, is K. Suggested by casting director Madde Østlie, the model is a musician and Instagram friend of Hopkins’.

“She is so totally beautiful gorgeous sexy power mum and can also be just an exquisite person, I loved working along with her as she is super aware of methods to create a picture and the way she appears on camera,” the designer explains. For the pictures themselves, Hannah, Nazardo, and K pitched up at a sunbed shop in Bethnal Green.

“I had all the time desired to shoot in a sunbed shop as I find them so aesthetically pleasing, like so glamorous but additionally very cosy,” says Hannah. “I like the entire look of them, especially the more high-tech beds and the way in which they give the impression of being like they’re from space. While sunbeds could also be a giant no-no now, on this context they tie in neatly with the pageantry and pomp HRH relies on.

“I actually got right into a pageantry black hole where I used to be really inspired by the ceremony around those events, comparable to the bikinis with sashes excessive and the very OTT gushing acceptance speeches. I desired to create something joyful and stuffed with levity [for SS23]” – Hannah

Rising star hrh serves beauty pageant The gathering itself sees a recent range of scrunchies alongside three-piece bikini co-ords in indigo denim and vibrant silky blue and pink colourways, with Hannah paying real attention to the form of women she desires to see within the offering.

“I would like the gathering to encourage confidence and freedom in everyone that wears it.” she reveals. “I actually have thought loads this season about designing for all and sundry. It’s really essential to me that there is identical feeling of freedom and sexiness for you whatever your dress size or cup size.”

You may shop HRH here and follow Hannah here.