The Rodeo Drive Committee, founded in 1977 to remodel the famed shopping street from a restaurant and beauty-shop row right into a high-fashion haven, has named a latest president.

Kay Monica Rose was recently elected to serve a two-year position that leads a coalition of local executives striving to maintain Rodeo Drive a top-notch shopping street. Their years of labor have created one of the famous luxury shopping streets on the planet.

“It is actually essential that I proceed the extraordinary legacy the committee already had,” said Rose, who’s the managing director of Auto Vault Beverly Hills, a luxury automotive management company on Rodeo Drive. “It involves a collaboration with the community, discovery, engagement and programs we’ve and world-class events we bring to the road.”

Currently, Rodeo Drive has been became an out of doors art museum with a recently installed art exhibition called “Imagiro by Mr. Brainwash,” the moniker for Thierry Guetta, the French-born street artist whose Beverly Hills contemporary art museum opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine colourful large-scale metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more. The sculptures will be viewed through Sept. 25.

The Rodeo Drive Committee is also organizing a latest event called Rodeo Drive Celebrates Fashion, which runs from Aug. 7 to 13. Committee member boutiques, hotels and restaurants will collaborate to ask customers and guests to find a series of in-boutique experiences celebrating fashion on Rodeo Drive.

Participants include 208 Rodeo Restaurant; Auto Vault Storage; Beverly Wilshire, A 4 Seasons Hotel; Bulgari; Brioni; Frette; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren, and Zegna.

Then, from Oct. 1 to 7, the committee will organize the second annual weeklong program called Rodeo Drive Celebrates Timepieces and Nice Jewelry.  

The celebrations complement the variety of boutiques which have undergone renovations or built latest stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy, Amiri, Piaget, Jaeger-LeCoultre and lots of others. The businesses that own these brands have been busy upgrading and renovating their stores.

In May, Chanel opened its largest U.S. store at 400 North Rodeo Drive. Other major brands revamping their retail look include Dior, which is about to interrupt ground soon on a latest boutique, terrace and restaurant, and Richemont-owned Cartier, which is planning to construct a latest store on the thoroughfare.

“There’s plenty of change consistently on the road,” Rose said. “However the change is growth, which is great.”