Rosalia shouldn’t be only headlining her tour, but she’s also headlining Pimples Studio’s fall 2022 campaign.
The Spanish singer-songwriter models the brand’s latest collection in photographs by Dutch artist Paul Kooiker. The campaign reimagines Rosalia as a historical muse in a series of intimate still and moving images.
She wore key pieces from the gathering, including a leather trenchcoat, an oversize blazer, patchwork denim and oversize black boots.
“The autumn collection was a collage of various ideas and feelings, so we desired to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment,” said Jonny Johansson, creative director of Pimples Studios, in a press release. “We felt Rosalia the right fit because she has a novel ability to shape-shift through time, history, and culture, all with a up to date lens. Meanwhile there’s a timelessness, brutalism and elegance to Paul Kooiker’s work that felt right for the mood of the campaign.”
The campaign was shot in Rosalia’s hometown of Barcelona. The singer is on tour for her third studio album “Motomami.”
“Once I pose for a photographer, I all the time attempt to be myself but additionally attempt to channel an energy,” Rosalia said in a press release. “What appealed to me probably the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures might have been taken or invented. But at the identical time, he transmits a freshness of the moment. His pictures are bada–.”
Pimples Studios’ fall collection involved plenty of manipulation and repurposing of denim, jersey, and leather. The campaign launched with activations in Recent York, Barcelona, Los Angeles, Mexico City, London and Paris.
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