L.A. clothier Rosetta Getty has partnered with Belmond on a latest hotel project.
Milaroca Riviera Nayarit on the Pacific Coast of Mexico is predicted to open in 2025, built from the bottom up by a team of designers overseen by Getty.
“It’s a dream come true. We’ve been planning it for therefore long and eventually it’s going to be an actual thing,” said Getty, who has been vacationing in the realm north of Puerto Vallarta for twenty years.
She, together with a small group of partners, purchased the land after which partnered with Belmond Hotel Group following the acquisition. “Belmond was the one group that checked all of the boxes and wanted the identical things we wanted, and it’s been perfect,” she said of the connection with the Moët Hennessy Louis Vuitton-owned hotel group.
“We now have the incredible opportunity to craft a legend of the long run with the perfect partners we could have asked for,” Roeland Vos, president and chief executive officer of Belmond, said in an announcement. “With utmost respect to Riviera Nayarit’s multicultural history, abundant nature and the region’s carefree spirit, Milaroca will encapsulate the essence of contemporary lifestyle, making a destination for today’s thriving creative community, a latest legendary scene where latest traditions are made, and long-lived rituals are celebrated.”
Milaroca is a 105-acre estate with a protected beach, a 40-minute drive from Puerto Vallarta International Airport.
It’s only a two-hour flight from L.A. “and yet you’re feeling like you might be in a unique a part of the world —and it’s far enough south that you just are in a jungle,” said Getty. “We’re constructing it so it’s at peace with the natural environment. It’s minimalist but looks prefer it’s been there an extended time,” she continued of the vision for the property.
On crossing over from fashion into hospitality, Getty added, “I consider myself a minimalist, I design with texture and color and I like things to feel natural and never too contrived, so I feel just like the property has the identical language as my collection.” (And yes, she’ll likely be designing the staff uniforms.)
Created by Waldo Fernandez’s Waldo’s Design and the Clements Design firm, the property’s aesthetic will draw inspiration from the region’s natural beauty, native culture, and the bohemian spirit of nearby San Pancho and Sayulita.
“As an avid art collector, I can be working with local makers and artists. It’s an enormous priority for me to deal with local art and furniture,” said Getty. “The art scene in Mexico is exploding and we’re already beginning to work with and discover local artists for the hotel.”
Milaroca will adopt low-density and non-invasive constructing practices. Each of the 57 guest pavilions can have custom-made contemporary furniture and crafted objects from local artisans and Mexican artists. Guests will have the opportunity to attach with the cultures of the Riviera Nayarit through programming with the Cora and Huichol communities.
There can even be 27 “by invitation only” private villas available for purchase, serviced by Belmond.
The estate can even feature six restaurants with ingredients supplied by the property’s own organic farm, a wellness center, 4 outdoor swimming pools and a curated retail offering.
The property can be the third for Belmond in Mexico, following Casa de Sierra Nevada, the previous convent positioned in San Miguel de Allende, and Maroma in Riviera Maya on the Yucatan Penninsula reopened in August after a renovation.
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