Brand deals have the potential to place more cash in celebrities’ pockets than any of their acting roles, music sales, and even touring. And that is for good reason.
Branding allows firms and public figures to construct deep relationships with audiences, which matriculates into loyal customers.
Celebrity endorsements aren’t a latest practice, however the influencer industry has undoubtedly grown into quite the behemoth over time. The market has ballooned from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and projected to achieve a staggering $16.4 billion.
From clothing brands to soft drinks, we’ve discussed the celebrities who’ve leveraged their enormous fan to secure a number of the largest (and smartest) endorsements we’ve seen up to now this yr.
01
Cardi B X Whipshots
Earlier this yr, the WAP artist announced a partnership with Whipshots, an alcohol-infused whipped cream brand. For the reason that announcement, the cans reportedly were selling out online in under 4 minutes day by day for weeks.
“I’m not likely a hardcore liquor-drinking person. And I like things which might be sexy and attractive. It’s going to be a celebration in every can,” Cardi told Billboard in an announcement. “At one time I used to be planning on doing margaritas, but that is more fun.”
02
Meg Thee Stallion X Popeyes
The unique hot girl’s collaboration with Popeyes was the stuff of genius. Last fall, Megan Thee Stallion released exclusive hot sauces served with customers’ meals.
Popeyes said the Grammy-winning artist “worked closely with the Popeyes culinary team to develop the exclusive Megan Thee Stallion Hottie Sauce, which flaunts a sweet, yet daring flavor with a touch of spice, inspired by Megan’s sassy personality.”
A component of their partnership also reportedly consisted of the artist stepping into a multi-franchise ownership cope with the chicken brand as well.
03
Ye X Balenciaga X Gap
For nearly twenty years, hip-hop and fashion mogul Ye (Kanye West) has dominated each Billboard charts and fashion spaces along with his concurrently successful stamps on music and the clothing industry. After
reportedly scaling his Yeezy fashion brand to a $4 billion – $5 billion brand. Now, in keeping with a recent hybrid partnership with the Gap and Balenciaga, the brand is projected to soar to even higher heights.
Dropped in July,Hypebeast Hypebeast reported that the second installment of the historic partnership could be shopped online, with prices starting from £85 GBP to £300 GBP (approx. $100 — $360 USD).
04
Doja Cat X JBL Speakers
We’ve been blasting Doja Cat’s music for years. So, it was a no brainer when JBL (audio-speaker brand) announced their powerhouse partnership with the pop star earlier this yr.
“I’m excited to be working with JBL. From the beginning of the partnership, they’ve made it clear that they’re here to support me and my ideas about their products. That is simple for me because I actually love their speakers and I carry them around with me wherever I am going. I’d wear clothes made from JBL speakers if I could,” said Doja Cat. “I can’t wait for everybody to see all of the cool things we’re doing, including something coming really soon for my biggest fans.”
05
SZA X Crocs
SZA has earned our love over time along with her beautiful vocals and earthy aura. Her style, as much as her music has develop into a staple and an enormous brand took notice.
For her first collab, SZA created two limited-edition designs featuring a wood panel texture and quirky charms that talk to her shiny personality. Retailing for $70, they were described as “a warm woodgrain pattern and colourful custom Jibbitz™ charms” that match the singer’s personality in addition to the “totems that keep her grounded, calm, and picked up.”
They immediately sold out, and the singer is reportedly in talks to work on one other drop.
06
H.ER. X L’Oreal Paris
Her beautiful curls are almost as signature as her immaculate vocals—that’s why H.E.R.’s partnership with L’Oreal was a match made n branding heaven.
Announced in January, the Grammy-Award-winning artist inked a cope with the sweetness giant to be their newest global ambassador, following within the footsteps of Beyonce and Viola Davis amongst other icons.
“When I take advantage of my voice, I want to face 100% with what I represent,” H.E.R. said in an announcement. “So I’m beyond completely satisfied to hitch L’Oréal Paris, and so as to add my voice to this sisterhood representing the variety of beauty on this planet, with the message for each girl to know her price deep in her heart.”
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