The management shakeup continues at Saks Off fifth.

Mara Sirhal is joining Saks Off fifth within the newly created role of chief merchant and brand officer by which she’s going to oversee buying, planning and inventive functions. She was executive vp, brand president for the Bed Bath & Beyond and Harmon Beauty businesses.

Sara Griffin has been appointed chief marketing and analytics officer. On this latest role, Griffin will oversee customer analytics, insights and engagement, personalization and loyalty, growth marketing, corporate strategy and business development. She previously served as Off fifth’s senior vp of promoting and has been working at the corporate for greater than 10 years.

Moreover, Julie Mares, who joined SaksOff5th.com in February as senior vp of e-commerce, is expanding her responsibilities to have full oversight of the end-to-end e-commerce customer journey. This includes the whole digital life cycle — digital operations, site monetization and drop shipping.

With this reorganization, Molly Taylor, chief merchant, and Shivi Shankaran, chief operating officer, are leaving Off fifth.

The manager changes revealed Wednesday follow the appointment last March of Rob Brooks as president and chief executive officer of SaksOff5th.com. He succeeded Paige Thomas.

SaksOff5th.com and the Saks Off fifth stores are separate corporations but there may be one buying and merchandising organization and one marketing organization that work for each corporations.

“In my first 90 days as CEO, I’ve prioritized gaining a deeper understanding of our customer, identifying opportunities to simplify our structure and driving exponential growth on SaksOff5th.com,” Brooks said in an announcement. “These leadership changes reflect a deep commitment to our customer and prioritizing their wants and desires while furthering our investments in personalization, loyalty and analytics.”

Brooks added that he believes Sirhal’s background will enable the team “to directly connect with our customers and further our mission of constructing modern luxury accessible to everyone.” He also said that with the creation of a latest leadership position centered around marketing and analytics, he’s confident that Griffin “will support us in driving data-driven decisions in a digital-first retail environment.”

Executives said the management changes will further the brand’s growth, simplifies processes and clarifies the structure, and heightens the deal with data and analytics.

The Toronto-based HBC is almost all owner of the Saks Off fifth businesses. Two years ago, HBC split Saks Off fifth into two separate corporations, for brick-and-mortar stores and e-commerce. HBC had previously reengineered its Saks Fifth Avenue brand into separate corporations for brick-and-mortar stores and e-commerce, and HBC’s Hudson’s Bay division in Canada also operates as separate dot-com and retail stores corporations. The splits led to Insight Partners investing $200 million within the Off fifth dot-com operation, and $500 million within the Saks dot-com business.