Six emerging fashion talents from Saudi Arabia presented their spring 2024 collections in a gaggle show called Emerge on Wednesday night in Place Vendôme.
Emerge can be the name of the talent incubator program spearheaded by the Saudi Fashion Commission and MoCX, the Saudi Ministry of Culture’s General Department of Innovation.
The showcase — which highlighted the works of Torba Studio, Hindamme, Mazrood, Noble & Fresh, 1886, and Not Boring — was accompanied by a performance by the dance duo Les Gamal, Saudi female rapper Beast, and the London-based Laughta, in addition to musicians from the National Orchestra invited by the Music Commission.
Torba Studio’s collection was fun and quirky. One model walked down the runway in a hat that resembled thin pita bread, while one other one accessorized a logo t-shirt with a beaded harness with phallus-like tubes protruding on the shoulder. The gathering also featured a cute vest that was embroidered with Adam’s apple.
The 1886 brand presented a streetwear-inspired collection crammed with urban essentials, in tune with what’s on trend. Hindamme offered shirts in beautiful prints of the Arabian skyline at night, in addition to sultry rhinestoned mini skirts, and a press release asymmetrical puffer vest.
Mazrood presented a clean and minimalistic tackle men’s tailoring fit for the desert climate. Noble & Fresh showcased layered trousers and blazers embroidered with lines that formed a sand dune landscape. Not Boring offered a slew of vivid color pieces for each men and ladies and a cute t-shirt with a honey bear motif.
The Emerge showcase is an element of a series of fashion events that the Saudi Fashion Commission is doing this week that construct as much as the Saudi 100 Brands event on Saturday.
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