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8 Jan

Savage x Fenty Reveals Limited-edition Game Day Collection Featuring Rihanna

Rihanna, who might be headlining the 2023 Apple Music Super Bowl Halftime Show on Feb. 12, has dropped a Savage x Fenty limited-edition collection of football-themed styles in anticipation of her performance.

The Game Day 17-piece collection features hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and a bandana.

The Super Bowl will happen in State Farm Stadium in Glendale, Arizona.

Inspired by the colours of football, the LVII cropped jersey and LVII hoodie and sweat pant set in cookie brown and black caviar have a daring logo on the back and front of every style. The LVII two-tone jersey has a Savage twist with Rihanna’s signature printed on the front X motif, while the LVII T-shirt features a Rihanna graphic only seen by pulling up the T-shirt. There are also football-patterned LVII cotton boxers, a LVII tube top in addition to colourful accessories equivalent to beanies, hats and bandana.

The gathering is accompanied by a campaign that highlights Rihanna in a head-to-toe Game Day look featuring the jersey and sweatpants in black caviar and beanie in cookie brown.

Rihanna within the campaign for the Game Day collection.

As well as, Savage X Fenty will launch a three-day retail pop-up experience in Los Angeles going down Jan. 27 to Jan. 29. Customers might be invited to buy the Game Day collection in a turf-lined store featuring football-themed mannequin heads and goal posts as clothing racks, photo moments and branded giveaways.

TP2355953-6517, PS2355727-6517, SB2355726-6517, AC2355694-7465

A glance from the Game Day collection.

SB2355726-6517, PS2355727-6517, AC2355694-6517, UD2356112-6899

A glance from the Game Day collection.

Sizes range from XXS to 4X, and the gathering is out there at Savagex.com and in retail stores. Prices range from $24.95 to $89.95 for Xtra VIP members and $32.95 to $112.95 for non-VIP members.

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