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7 Dec

Selfridges’ Vintage Christmas, Swarovski Switches Partners

Selfridges’ Vintage Christmas, Swarovski Switches Partners

VINTAGE SELFRIDGES: It’s a silver Christmas at Selfridges.

The posh department store’s last Corner Shop pop-up will deal with a curation of pre-loved, vintage and upcycled silverware that’s inspired by food.

Every little thing within the Corner Shop edit shall be from the Reselfridges category — with each item carrying eco-credentials.

Items on the shop will include ready-to-wear, accessories and lifestyle products that start from 50 kilos and go as much as 9,000 kilos.

The brands featured within the Corner Shop include vintage jewelry specialists Jennifer Gibson and Susan Caplan; fashion archivists Dot Comme from Melbourne and OOTO London; Nineteen Fifties accessories from D.G. Jennings; streetwear by Trading Desk, and party wear from Vout Vintage.

Silver ice buckets, spirit measures, cocktail shakers and candelabras shall be available from This Old Thing.

The interiors shall be lined and wrapped with silver textures.

TIM CHARLES

The Corner Shop will hold a special section for green jewelry. Sustainable diamonds made with atmospheric carbon by Sky Diamonds and customizable fantastic jewelry from Hatton Labs also shall be on offer.

The interiors shall be lined and wrapped with silver textures with a centerpiece inspired by Salvador Dalí’s cookbook “Les Dîners de Gala” made by British artist Rhea Thierstein.

The installation is a chandelier decorated in knives, forks, serving trays, pineapples and lobsters, that are all wrapped in silver foil with crystal dripping off it.

The silver-sphered Corner Shop will remain until the tip of the yr.

In August 2020, the British retailer launched its Project Earth program to trace its environmental targets and its commitment to a net zero future.

The corporate has set out a 2030 goal of reaching 45 percent of circular transactions to come back from circular services by stocking products that meet its environmental and ethical standards.

Selfridges has accelerated its net zero goal by changing the deadline to 2040 as an alternative of 2050 as a promise to the Climate Pledge. — HIKMAT MOHAMMED

DIFFERENT VIEW: Swarovski is changing its eyewear partner.

The Austrian crystal-maker announced Tuesday it has inked a 10-year agreement with EssilorLuxottica for the design, manufacturing and global distribution of its sunglasses.

The initial five-year deal stretches until Dec. 31, 2028, and has a renewable option for a further five.

The primary collection developed by creative director Giovanna Engelbert will bow for fall 2023 and hit retail next September.

Swarovski eyewear collections were previously licensed to Marcolin since 2011 when the primary sunglasses collection was introduced.

Swarovski

Bella Hadid in Swarovski’s latest holiday campaign.

courtesy of Swarovski

The Austrian company said the move reflects its ongoing commitment to the eyewear category and ambition to strengthen its luxury positioning.

“That is in step with our ‘LUXignite’ strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire,” said Alexis Nasard, chief executive officer of Swarovski.

In his first interview with WWD since joining the crystal house in July, Nasard pointed to joy and self-expression as key Swarovski features to further develop.

Francesco Milleri, chairman and CEO of EssilorLuxottica, touted Swarovski’s artful design and a focus to detail. “We have now at all times seen each pair of frames as a chunk of art to be worn, which makes Swarovski and its story such an exquisite fit,” he said.

Along with its home decor, fashion accessories and eyewear collections, Swarovski has introduced ceramics by Rosenthal. — MARTINO CARRERA

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